Own Engagement Scoring.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page and lead capture flow for cold outbound campaigns
• ●Engagement scoring algorithm and first-party signal integration logic
• ●Founder GTM playbook targeting VP Sales and RevOps buyers
• ●3-year financial model with customer acquisition and unit economics
• ●Partner agency outreach templates and pitch decks
• ●Email and LinkedIn cold outreach campaign sequences
• ●Initial customer success framework and onboarding documentation

What Roll Digital builds for you.

Custom scope to take Engagement Scoring from MVP shell to operating business.

• ▸Production-grade Python backend with PostgreSQL database for lead scoring
• ▸Multi-tenant architecture with customer workspace isolation and data separation
• ▸Stripe billing integration supporting multiple tiered subscription pricing models
• ▸OAuth and email authentication with RBAC access control
• ▸API endpoints for CRM integrations: HubSpot, Salesforce connectors
• ▸Admin dashboard for scoring configuration and model training
• ▸Real-time engagement webhooks and high-intent lead alert notifications
• ▸30-day hands-on customer success onboarding and launch support program

Why this could work.

Cold outreach to mid-market SaaS is a proven motion with real unit economics: $550 MRR × 3 closes/month at reasonable CAC beats comparable engagement tools. The 74,000-company TAM is sizable and already actively buying standalone scoring solutions. If you can credibly claim 10x better accuracy on high-intent signals than native Salesforce/HubSpot AI, you have a differentiation wedge that justifies premium pricing.

What you'd risk.

The core risk is cold-start accuracy: your model is weakest on new customers with sparse engagement history, but early proof of ROI is exactly when you need to win trust. HubSpot and Salesforce won't sit still. They'll bury you with native lead scoring and $0 friction. Your only escape is demonstrably better accuracy, but without third-party intent data like Bombora or G2, you're fighting with one hand tied.

Who this fits.

Ideal operator is a former VP Sales or sales engineer at a mid-market SaaS who has buyer relationships and credibility. You need to understand cold outbound mechanics, RevOps pain, and be able to sell into your former peers. A solo founder with an existing customer base or network works. Pure technologists without GTM experience or buyer relationships will struggle to gain traction.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all GTM assets, financial models, and code repository access
2. Week 1
   Complete backend deployment, Postgres setup, basic multi-tenant scaffolding
3. Week 3
   Stripe integration live, all subscription tiers functional and tested
4. Week 6
   OAuth and CRM connector with HubSpot working end-to-end
5. Day 90
   Production ready with 30-day customer success support active

Pricing.

Three ways in, depending on how much you want to build yourself.