Own Employee Advocacy Platform.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●LinkedIn-integrated employee advocacy software codebase with Django backend and React frontend
• ●Cold outreach playbook: 300+ HR director and CMO email and LinkedIn templates
• ●Ideal customer profile and sales motion targeting 25 demos per month
• ●Financial model with $350-500/mo pricing, cohort retention curves, and year 1 projections
• ●Landing page, blog content, and product positioning around employee engagement ROI
• ●Competitor research and pricing strategy against EveryoneSocial and Dynamic Signal
• ●Admin interface for signup management, plan cancellation tracking, and customer cohort analysis

What Roll Digital builds for you.

Custom scope to take Employee Advocacy Platform from MVP shell to operating business.

• ▸Production-grade backend on FastAPI with Postgres and API authentication layer
• ▸LinkedIn API integration module supporting content scheduling, sharing, and engagement tracking
• ▸Multi-tenant SaaS architecture with customer isolation and per-account configuration management
• ▸Stripe billing integration with monthly plans, usage tracking, and automatic dunning
• ▸Admin dashboard for customer account creation, employee user management, and reporting
• ▸Employee onboarding and login flow with email verification and single-sign-on options
• ▸Analytics dashboard showing employee engagement rates, shared content performance, and ROI metrics
• ▸Customer success onboarding playbook and 30-day post-launch support protocol

Why this could work.

The segment is real: 13,000 mid-market US companies with active social programs represent a 78-million-dollar annual addressable market. Established competitors like EveryoneSocial validate sustained demand. Your cold-outreach GTM targets decision-makers directly at HR and marketing departments, bypassing traditional enterprise sales friction. At 350-500 monthly, the product lands in accessible territory for 200-2,500-person companies seeking content amplification without heavy platform customization or long implementation cycles.

What you'd risk.

LinkedIn's platform controls your core feature set. The company has throttled or revoked API access from competitors, and your product becomes inert if access is restricted. Separately, 60-70 percent of employee advocates never log in after initial signup. Churn typically hits 40-60 percent by month four or five when champions move on. Established players like EveryoneSocial and Bambu will price-match any prospect you close.

Who this fits.

This business fits an experienced founder or sales operator with direct cold-outreach experience and existing credibility in HR tech or adjacent SaaS. You need either technical chops to manage the LinkedIn API evolution or capital to hire engineering. An existing network at HR/marketing departments accelerates demo conversion. Success requires scrappy execution under platform risk and the stomach to iterate through adoption challenges.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, API credentials, GTM playbooks, and financial model
2. Week 1
   Set up production infrastructure, configure Stripe billing, verify LinkedIn API access
3. Week 3
   Identify first beta customer, customize onboarding flow, send first cold outreach campaign
4. Week 6
   Close first paying customer, confirm month-to-month retention, refine sales messaging
5. Day 90
   Three to five customers active, churn rate measurable, roadmap for next cohort defined

Pricing.

Three ways in, depending on how much you want to build yourself.