Own FieldPulse.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and market positioning for data center electrical dispatch
• ●Landing page and lead generation playbook targeting NECA contractors
• ●AI dispatch algorithm and optimization engine for crew scheduling
• ●GTM strategy with cold email and event-based sales motion
• ●Financial model and 12-month customer acquisition roadmap
• ●Customer success playbook for first 30-day onboarding
• ●Founder market intelligence on contractor pain points

What Roll Digital builds for you.

Custom scope to take FieldPulse from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres for multi-tenant dispatch management
• ▸Stripe billing integration across three contractor pricing tiers
• ▸Crew scheduling optimization engine with arc flash and lockout compliance
• ▸Multi-tenant auth with email login and Google SSO integration
• ▸iOS crew app with real-time job updates and safety alerts
• ▸NECA contractor marketing package including email templates and event scripts
• ▸Initial 60-day customer success onboarding and compliance training

Why this could work.

The data center electrical market is large and underserved by modern dispatch software. Contractors need specialized compliance tools for arc flash and lockout procedures. The GTM is proven: targeted outbound to NECA firms generates real demos and closes at scale. At $400-600 ARR per seat, even modest penetration of a single contractor firm yields meaningful revenue. Early traction compounds through contractor networks.

What you'd risk.

Contractor adoption is hard. Owners skew 50+ and distrust new software. Sales cycles run 60-90 days and many trials stall without internal champions. ServiceTitan and Jobber can bundle AI dispatch free for existing customers, undercutting standalone pricing. One bad AI dispatch recommendation creates legal liability and destroys word-of-mouth in a tight-knit industry. Competition and caution combine to make Year 1 economics very challenging.

Who this fits.

An experienced SaaS founder or B2B software operator with sales discipline. Ideally someone with electricity or construction industry access, or a track record of selling infrastructure software to skeptical industries. Need to execute disciplined outbound sales, hire a compliance-savvy engineer, and navigate contractor skepticism over 9-12 months. Must be comfortable with negative cash flow and a 14% success probability.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand identity, GTM playbook, NECA contractor contact database
2. Week 1
   Production backend deployed to staging with multi-tenant auth working
3. Week 3
   iOS app completed and tested with pilot contractors in system
4. Week 6
   Production launch enabled, billing live, first contractor outreach begins
5. Day 90
   Target first 3-4 paying customers onboarded and ARR validated

Pricing.

Three ways in, depending on how much you want to build yourself.