Own Dynamic Pricing Engine.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Shopify and WooCommerce app marketplace listings
• ●Landing page, email templates, and demo scripts
• ●Cold LinkedIn outreach playbook for DTC brands
• ●Financial projections and unit economics model
• ●Pricing rules engine and admin dashboard code
• ●Brand positioning, messaging framework, and founder persona
• ●Customer success playbook and onboarding templates

What Roll Digital builds for you.

Custom scope to take Dynamic Pricing Engine from MVP shell to operating business.

• ▸Production Shopify app with secure OAuth and webhooks
• ▸WooCommerce plugin with feature parity and compliance testing
• ▸Real-time competitor pricing data pipeline with error handling
• ▸Stripe billing: 3-tier subscriptions, metering, and invoicing
• ▸Multi-tenant database schema with per-merchant row-level security
• ▸Facebook Ads, Google Ads, and ERP platform integrations
• ▸Customer onboarding flows, API docs, and support setup
• ▸Production monitoring, customer metrics dashboards, and ops infrastructure

Why this could work.

The TAM is substantial: 480k SMB e-commerce merchants with 10% conversion. Your GTM works: LinkedIn cold outreach to DTC brands generates 15 monthly demos at 20% close rate. $280 MRR pricing is rational for merchants optimizing margins. Month 12 targets 40 customers, generating $100k+ ARR. App marketplace distribution gives direct access to buyers. You are solving a real friction point for merchants managing pricing across channels.

What you'd risk.

Shopify and BigCommerce both launched native pricing automation in 2024. Standalone tools face 18-month window before exclusion from primary distribution channels. Integration complexity is costly: merchants connecting to ad platforms, ERP systems, and competitor feeds experience 40%+ week-1 failure rates, generating refunds and 1-star reviews. ROI attribution in e-commerce is nearly impossible to isolate from seasonality and ad spend, making renewals a faith conversation instead of data-driven.

Who this fits.

Best fit is a SaaS founder or e-commerce operator with LinkedIn sales expertise and 100k+ capital. You need technical chops for integration management and ability to execute GTM at pace. Ideal: former DTC brand founder, agency owner diversifying to SaaS, or e-commerce tech entrepreneur. This requires stomach for 13% success probability, comfort with year-1 negative returns, and willingness to iterate GTM in real time based on merchant feedback.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, assets, GTM playbook, financial model access
2. Week 1
   Audit MVP quality, finalize feature roadmap, production infrastructure plan
3. Week 3
   Core features completed, begin beta testing with pilot merchants
4. Week 6
   Production launch, submit to Shopify and WooCommerce stores
5. Day 90
   First 5-10 customers acquired, measure NPS and churn

Pricing.

Three ways in, depending on how much you want to build yourself.