Own Donor Wealth Event Monitor.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page and GTM playbook for major gifts directors and CDOs
• ●Customer research and outreach sequences tested with real nonprofit prospects
• ●Financial model showing $180k year 1 ARR path and unit economics
• ●Brand identity and positioning versus iWave, DonorSearch, WealthEngine incumbents
• ●Founder's nonprofit network and initial qualified pipeline of 50 plus prospects
• ●Subscription billing setup and payment processing across three pricing tiers
• ●API integration documentation for Blackbaud CRM and other major platforms

What Roll Digital builds for you.

Custom scope to take Donor Wealth Event Monitor from MVP shell to operating business.

• ▸Wealth event data pipeline from Zillow, SEC, public records sources
• ▸Alert engine that flags IPO, stock sale, real estate liquidity events
• ▸Multi-tenant SaaS backend with donor matching against Blackbaud CRM integration
• ▸Email notification system with white-label branding for nonprofit organizations
• ▸Self-serve dashboard showing donor wealth changes and pipeline insights
• ▸Stripe billing with annual and monthly subscription tier management
• ▸Data compliance layer and privacy controls addressing GDPR and nonprofit ethics
• ▸30-day customer success onboarding with CRM sync setup support

Why this could work.

The GTM motion is field-tested: outbound email to 20,000 proven buyers. Major gifts teams spend $3,600 annually on donor intelligence and lack real-time wealth updates. The $299 monthly entry point is easy to justify in nonprofit budgets. Unit economics show a path to $180k ARR. Winning requires a clear 'why you over iWave' story and first-mover alerting speeds.

What you'd risk.

Incumbent vendors own CRM relationships and donor conference relationships. If wealth event alerts arrive 2-3 weeks after liquidity events, the core value proposition collapses fast and churn accelerates immediately. Nonprofit procurement moves slowly: 6-12 month sales cycles with annual budget lock-ins drain cash reserves before product-market fit. Donor privacy concerns can kill late-stage deals if prospects view the tool as surveillance rather than opportunity intelligence.

Who this fits.

This suits a founder with relationships in nonprofit fundraising or an existing agency serving development offices. You need tolerance for 6-12 month sales cycles and runway to cover negative year-one cash flow. Ideal if you have development-office knowledge, can manage a lean tech team, and can self-fund through to profitability or raise $100-150k to bridge operations.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, brand assets, founder network, and GTM playbook
2. Week 1
   Blackbaud CRM integration live, verify data pipeline freshness
3. Week 3
   First customer onboarded, test alert system with real wealth data
4. Week 6
   Customer feedback incorporated, outbound prospecting pipeline building begins
5. Day 90
   2-3 paying customers acquired, unit economics validated, pivot decision made

Pricing.

Three ways in, depending on how much you want to build yourself.