Own DonorFinder.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●DonorFinder brand positioning in the nonprofit major gifts market
• ●Prospect sourcing algorithm for major donor identification and ranking
• ●Email and LinkedIn outreach playbook for development officers
• ●SaaS pricing model with $99 per month contracts
• ●Founder sales process and AFP conference lead generation strategy
• ●Customer onboarding flow and success metrics framework
• ●Year 1 financial model with unit economics and profitability plan

What Roll Digital builds for you.

Custom scope to take DonorFinder from MVP shell to operating business.

• ▸Production backend API for prospect enrichment and matching workflows
• ▸Postgres database with encrypted prospect profile storage and security
• ▸Multi-account authentication with email and OAuth single sign-on
• ▸Stripe billing and subscription management across pricing tiers
• ▸Email campaign builder and LinkedIn profile outreach integration
• ▸Admin dashboard for pipeline tracking and lead analytics
• ▸Data compliance audit framework addressing LinkedIn terms of service
• ▸30-day dedicated customer success and campaign launch support

Why this could work.

The TAM is real: 40,000 nonprofits with major donor programs spend $1.2k yearly on prospect tools. The GTM is validated with 20 demos per month and 3-4 closes at $99/mo showing repeatable sales. LinkedIn Sales Navigator exists but isn't nonprofit-optimized; DonorFinder can own the segment. AFP conferences provide concentrated lead generation. If you nail nonprofit-specific features and become the standard tool for development officers, $100k+ ARR is feasible.

What you'd risk.

LinkedIn ToS enforcement could shut down your data layer overnight with no warning. LinkedIn Sales Navigator already partially owns the nonprofit segment, forcing constant differentiation pressure. Nonprofit budget cycles lock August through November, missing that window means a full year wait. Development officer turnover averages 18-24 months, so you re-sell constantly. The base probability of success is 13 percent. Without sustained GTM traction and founder presence, churn compounds fast.

Who this fits.

Ideal owner is a solo SaaS founder with direct sales experience or a nonprofit sector insider like a major gifts consultant, development officer, or fundraising coach with an existing contact list. You need founder-level involvement in sales through November annually. If you expect passive recurring revenue or lack nonprofit domain credibility, reconsider. This demands sustained outbound discipline and acceptance of budget cycle compression.

Timeline.

From contract signing to operating business.

1. Day 1
   Buyer receives all IP, code, financial model, playbooks
2. Week 1
   Production backend and Stripe billing fully deployed, configured
3. Week 3
   First customers onboarded, email and LinkedIn campaigns launch
4. Week 6
   Generate first paid signups, validate GTM conversion rates
5. Day 90
   Sustain 20 demos monthly, track toward 3-4 closes

Pricing.

Three ways in, depending on how much you want to build yourself.