Own DeliverPath.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, tagline, and visual identity system
• ●Production landing page with organic SEO reach
• ●Outbound GTM playbook for agencies and SDRs
• ●Customer research showing pricing and positioning
• ●18-month financial model with unit economics
• ●Founder market intelligence and domain expertise
• ●Early customer feedback and retention patterns

What Roll Digital builds for you.

Custom scope to take DeliverPath from MVP shell to operating business.

• ▸Production backend with domain monitoring and blacklist checking
• ▸Real-time SPF, DKIM, DMARC validation and DNS engine
• ▸Multi-tenant SaaS architecture with domain provisioning and SSL
• ▸Stripe billing integration across $79, $199, $299 tiers
• ▸Alerting system with email, Slack, and webhooks
• ▸Customer dashboard showing domain health and blacklist status
• ▸Email and Google SSO authentication with team management
• ▸Customer success support and agency onboarding program

Why this could work.

The GTM is concentrated and proven: agencies and SDR teams are reachable at scale via cold email and LinkedIn. Blacklist events trigger urgent buying. The $299+ agency tier creates expansion into existing customer bases. A 1.8M business TAM with 6% willing to pay provides room. SEO on 'domain blacklist monitor' queries captures demand from founders actively searching for solutions.

What you'd risk.

Free and near-free competitors from Google and MXToolbox apply severe downward price pressure. Deliverability pain is episodic: buyers sign up during blacklist crises, get resolved, then churn. Google and Yahoo's 2024 bulk sender rules mean most serious senders already have SPF/DKIM/DMARC, shrinking the 'broken domain' TAM. Without persistent daily-driver pain, proving ROI for proactive monitoring is structurally difficult.

Who this fits.

Ideal for a solo founder or agency operator with domain and email expertise. You need direct relationships with marketing agencies or SDR teams, or proven cold email outreach skills. Prior experience building or selling email software is a major advantage. This business rewards deep knowledge of deliverability pain points and the buyer landscape. You are comfortable with bootstrapping and managing episodic customer churn.

Timeline.

From contract signing to operating business.

1. Day 1
   Full ownership of brand, code, GTM playbook, customer data
2. Week 1
   Production deployment, Stripe integration live, team onboarding complete
3. Week 3
   Begin weekly outbound to 50-100 agency and SDR targets
4. Week 6
   First paying customers, domain monitoring live, early churn signals
5. Day 90
   Retention data, product refinements, agency tier testing results

Pricing.

Three ways in, depending on how much you want to build yourself.