Own DevOps Cost AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand positioning and GTM messaging around the free bill audit hook
• ●LinkedIn outreach and email sequences proven to generate 6-8 demos monthly
• ●Customer acquisition playbook targeting DevOps managers at 20-200 person companies
• ●Financial model and CAC/LTV unit economics for year one operations
• ●Landing page, audit flow templates, and messaging framework
• ●AI recommendation engine design spec and backend architecture documentation
• ●Founder persona, initial customer feedback, and market research

What Roll Digital builds for you.

Custom scope to take DevOps Cost AI from MVP shell to operating business.

• ▸Backend API on FastAPI with Postgres for bill analysis and recommendations
• ▸Stripe billing with three-tier pricing automation across monthly subscription plans
• ▸Cloud credentials management: AWS, GCP, Azure read-only access integration
• ▸Multi-tenant SaaS foundation with email and OAuth2 authentication
• ▸Bill upload parser and analysis pipeline with AI cost optimization detection
• ▸Customer dashboard showing top cost savings opportunities and impact tracking
• ▸Onboarding flow, credential setup wizard, and first-run experience optimization
• ▸Production monitoring, error tracking, and customer support tooling

Why this could work.

The TAM is substantial: 150k US companies spending $2k+ monthly on cloud, many with genuine waste. The GTM motion works because free audits bypass procurement friction and let teams prove value before paying. DevOps managers increasingly feel budget pressure, especially in belt-tightening cycles. At $380 MRR average, reaching profitability requires 50-60 customers, achievable if conversion from demos to closes improves. The playbook is clear and repeatable by any capable operator.

What you'd risk.

Free native tools AWS Cost Explorer, GCP Recommender, and Azure Advisor are genuinely good for SMBs and cost zero. Security teams routinely block credentials access, killing deals mid-cycle without a dedicated FinOps owner to champion the deal. The 40% savings headline is not credible to informed DevOps teams: actual savings for well-run shops are 5-12%, making ROI hard to justify at $380-500 MRR. Year 1 take-home is negative. Success probability is 12%.

Who this fits.

Best fit is a B2B SaaS founder or cloud infrastructure insider with existing DevOps contacts. Must be willing to execute cold outbound personally or hire dedicated sales. Needs technical ability or co-founder to manage backend development. Suited for operators comfortable with negative year-one margins and low success probability. Solo founders or non-technical buyers should pass unless backed by VC funding for hiring specialists.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, GTM playbook, customer contacts, financial model
2. Week 1
   Team onboarding, infrastructure setup, initial cold outreach campaigns
3. Week 3
   First 10-15 bill audit requests received, demo pipeline tracking
4. Week 6
   Production backend, Stripe billing, multi-tenant auth deployed
5. Day 90
   MVP live, first 3-5 customers onboarded, unit economics tested

Pricing.

Three ways in, depending on how much you want to build yourself.