Own Demand Gen Operations.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and positioning for demand gen operator segment
• ●Landing page with proven pitch narrative for VP/Dir buyers
• ●Outbound campaign framework: LinkedIn plus cold email sequences
• ●Financial model with 20 demos per month and 2 close targets
• ●Integration roadmap connecting Salesforce, HubSpot, LinkedIn, Google Ads
• ●Customer success playbook proving 90-day pipeline attribution impact
• ●Founder research and positioning on approximately 80k target TAM

What Roll Digital builds for you.

Custom scope to take Demand Gen Operations from MVP shell to operating business.

• ▸Production multi-tenant backend with sequence orchestration and scheduling
• ▸Salesforce and HubSpot API integrations with contact sync
• ▸Email delivery infrastructure with bounce handling and compliance
• ▸LinkedIn integration and email matching for outreach targeting
• ▸Campaign builder UI for demand gen managers without code
• ▸Attribution dashboard proving sequence-to-pipeline impact within 90 days
• ▸Billing engine metering sequence sends, emails, and API usage
• ▸Initial customer success onboarding and integration support program

Why this could work.

The TAM is real and reachable: 80k US B2B companies with demand gen functions, spending 12k annually on ops tooling. Your GTM is proven out: outbound to VP/Directors of Demand Gen works, landing 20 demos and 2 closes monthly. Demand gen operations is a specialized function growing faster than vendors can serve. But you will compete against Salesforce and HubSpot bundling orchestration features. Success hinges on proving attribution impact within 90 days in the buyer's CRM.

What you'd risk.

Your main threat is incumbent lock-in: Salesforce and HubSpot buyers paying 50k annually skip new tools for bundled features. Integrations break quarterly and demand complete stack coverage day one. If your attribution cannot prove sequence generated X dollar pipeline within 90 days in their CRM, renewal budgets disappear. The approval chain is long: demand gen manager wants it, budget holder doubts it. Only 9 percent of comparable ventures reach meaningful scale.

Who this fits.

This fits an operator with demand gen operations experience and direct access to Series B-D SaaS leadership. A former demand gen manager at a VC-backed SaaS company, or a boutique demand gen agency owner, would recognize the pain point. You will need to navigate Salesforce integration cycles and close deals with VP/Directors. Solo founders without SaaS GTM credibility or enterprise sales experience should pass.

Timeline.

From contract signing to operating business.

1. Day 1
   All IP, domain, playbooks, and codebase transferred to operator
2. Week 1
   Salesforce and HubSpot API integration architecture designed and begun
3. Week 3
   Attribution engine mapping sequences to pipeline impact development started
4. Week 6
   Closed beta with first customer, core integrations live
5. Day 90
   Three paying customers signed, cohort retention and attribution measured

Pricing.

Three ways in, depending on how much you want to build yourself.