Own Decision Maker Finder.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and positioning as decision maker research alternative
• ●Landing page with lead capture and 7-day trial signup flow
• ●AI agent specification for finding sales decision makers at targets
• ●Cold email playbook with 12-week outreach sequence templates
• ●Financial model showing unit economics to 18-275k Year 1 ARR
• ●Founder relationships and introductions for warm outreach list
• ●Customer list and email domain from initial launch cohort

What Roll Digital builds for you.

Custom scope to take Decision Maker Finder from MVP shell to operating business.

• ▸Production API backend with FastAPI and PostgreSQL for data storage
• ▸LinkedIn data integration with fallback when API limits hit
• ▸Multi-tenant authentication with email and Google OAuth sign-in
• ▸Stripe billing system for 49 dollar per seat monthly subscription
• ▸SDR dashboard for viewing and exporting found decision makers
• ▸Data refresh pipeline to keep decision maker information current
• ▸Admin interface for usage tracking and subscription management
• ▸Email template and CRM sync for HubSpot and Salesforce

Why this could work.

The TAM is genuine: roughly 108,000 mid-market B2B sales teams spend six hundred dollars yearly on decision-maker intelligence. Your cold email GTM to SDR managers demonstrates 3 percent conversion. The underlying problem is urgent: SDRs waste hours researching prospects before calling, and a working finder cuts that labor to minutes. The price point undercuts Apollo by avoiding feature bloat, creating natural buyer willingness to trial.

What you'd risk.

LinkedIn data access is your core risk. One enforcement action or API deprecation breaks functionality overnight. Data staleness matters: decision-maker roles turn over 25 percent yearly. If the AI surfaces wrong names or outdated titles even 20 percent of the time, SDRs churn fast and post brutal reviews. Apollo owns the space with a 3-year data moat. You are competing to displace, not complement, which requires absolute execution on accuracy.

Who this fits.

This fits an operator with existing relationships in the SDR or sales ops world: a former sales leader, an agency owner repacking for clients, or a founder with warm outreach to SDR managers. You need a distribution advantage or existing list to hit 72k ARR. First-time founders without sales experience should pass. The margin is thin and execution must be flawless.

Timeline.

From contract signing to operating business.

1. Day 1
   Assets transfer, founder handoff, GTM strategy audit
2. Week 1
   Production roadmap scoped and data pipeline architecture designed
3. Week 3
   Backend API live with Stripe billing working
4. Week 6
   LinkedIn integration active and SDR dashboard complete
5. Day 90
   Production launch with 7-day trial flow live

Pricing.

Three ways in, depending on how much you want to build yourself.