Own Deal Velocity Optimizer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●LinkedIn outreach playbook targeting VP Sales at 50-500 person companies
• ●Codebase with Salesforce OAuth integration and stuck deal detection logic
• ●14-day trial onboarding flow with automated CRM connection and walkthroughs
• ●Pricing model, sales playbook, and tiered packaging for three segments
• ●Financial projections showing customer acquisition costs and lifetime value
• ●Brand identity, positioning documentation, and GTM messaging framework

What Roll Digital builds for you.

Custom scope to take Deal Velocity Optimizer from MVP shell to operating business.

• ▸Production backend API with secure Salesforce OAuth and multi-tenant architecture
• ▸Email and SSO authentication system with role-based access control
• ▸Real-time deal analysis engine detecting stalled stages without latency
• ▸Stripe billing integration across three pricing tiers with usage metering
• ▸Sales team dashboard showing stuck deals and pipeline velocity metrics
• ▸Automated alert system via email for critical deal risk events
• ▸Customer success portal for trial onboarding and progress monitoring
• ▸SOC2 compliance framework and encrypted data storage for security

Why this could work.

VP Sales and RevOps leaders struggle to identify stalled deals buried in Salesforce. This creates a genuine pain point at 50,000 mid-market companies spending 6k yearly on sales tools. The trial-to-contract GTM is efficient and the pricing is positioned below competitor all-in-one platforms. Success requires solving CRM data quality early and delivering measurable velocity gains within 60 days.

What you'd risk.

Data quality is the core risk: if a buyer's Salesforce has stale stages, missing close dates, or inconsistent rep logging, the product signals become noise and churn accelerates. Clari, Gong, and Salesforce Einstein bundled deal-risk scoring into platforms reps already use daily, making a standalone tool harder to adopt. The 40% velocity claim requires 60-90 days of live data to prove, creating a long payback period and early attrition before ROI becomes clear.

Who this fits.

This business fits a founder with existing B2B SaaS relationships: someone who has sold to VP Sales, understands CRM integration pain, and can execute a focused GTM motion. An experienced sales ops founder, former Salesforce consultant with a prospect list, or SaaS operator from a larger company. You need comfort with 60-90 day sales cycles and willingness to obsess over customer data quality during onboarding.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, documentation, financial models, and outreach playbooks transfer ownership
2. Week 1
   Deploy production backend and Salesforce OAuth integration to staging
3. Week 3
   Launch multi-tenant authentication and Stripe billing across three pricing tiers
4. Week 6
   Release to initial customer cohort with 14-day trial and support
5. Day 90
   Evaluate trial-to-paid conversion rates and first customer pipeline velocity metrics

Pricing.

Three ways in, depending on how much you want to build yourself.