Own Deal Tracker.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, landing page copy, and visual design system
• ●GTM playbook: LinkedIn outreach scripts and cold email campaigns
• ●Validated SMB sales manager persona with documented pain points
• ●Financial model with CAC, LTV, and pricing analysis
• ●Product specification for dashboard and AI forecasting features
• ●Customer discovery notes and 15+ sales manager interviews
• ●Python skeleton codebase with authentication and user models

What Roll Digital builds for you.

Custom scope to take Deal Tracker from MVP shell to operating business.

• ▸FastAPI backend with Postgres, multi-tenant architecture, and auth
• ▸Salesforce and HubSpot read-sync integrations for auto-data-pull
• ▸Deal pipeline dashboard with searchable deals and filters
• ▸AI deal scoring engine predicting likelihood and next steps
• ▸Stripe billing with $59/month tier and self-serve checkout
• ▸Email signup, Salesforce OAuth, and permission-based access control
• ▸14-day trial onboarding flow with demo data seeding
• ▸Production monitoring, error tracking, and customer support infrastructure

Why this could work.

The GTM is proven: outbound to SMB sales managers works. TAM is substantial: 480k small companies spending on pipeline tools. The pain is real: scattered deal data kills closure rates. Price point fits: $59/month is affordable for sales teams. Trial reduces friction. If integration work solves the manual entry problem and trial-to-paid converts at 15%+ monthly, this could reach $100k ARR by end of year two.

What you'd risk.

Entrenched CRM platforms (Salesforce, HubSpot, Pipedrive) added AI pipeline features in 2024-2025 with customer lock-in and existing data. You're competing as a feature, not a platform. Non-adoption churn is critical: without CRM-enforced logging or automatic data pull, pipeline tools see 40-60% annual churn. Building reliable two-way integrations is expensive and ongoing. If buyers must manually enter deals, trial-to-paid conversion will collapse.

Who this fits.

You need SaaS execution experience and existing relationships in SMB sales. This suits an operator who can own the GTM, especially outbound sales calls, manage a small engineering team, and rapidly iterate on integrations. Prior sales tool experience is valuable. You should have patience for a 12-18 month journey to meaningful revenue and cash reserves to weather the initial $30k investment and negative early cash flow.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer all assets and establish development environment and infrastructure
2. Week 1
   FastAPI backend scaffold and Postgres schema design completed
3. Week 3
   Deal pipeline dashboard MVP and Stripe billing working
4. Week 6
   Salesforce read sync and email authentication fully functional and tested
5. Day 90
   Production-ready system launch and first trial campaign begins

Pricing.

Three ways in, depending on how much you want to build yourself.