Own Customer Lifecycle Analytics.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, positioning, and the 'Know where every customer stands' tagline.
• ●Landing page, product marketing copy, and initial website design.
• ●MVP product codebase with core customer lifecycle analytics engine.
• ●AI insight generation design spec and prompt templates for next-actions.
• ●Cold email and LinkedIn outreach playbooks targeting SaaS founders.
• ●Unit economics model and 4-close-by-month-7 sales pipeline framework.
• ●Customer discovery research, founder persona, and market sizing analysis.

What Roll Digital builds for you.

Custom scope to take Customer Lifecycle Analytics from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres for multi-tenant data pipelines.
• ▸One-click Stripe and HubSpot OAuth integration with automatic data sync.
• ▸Multi-tenant SaaS infrastructure with email login, Google OAuth, and role-based access.
• ▸AI lifecycle stage detection and actionable next-step recommendations engine.
• ▸Salesforce, Segment, and raw Postgres connectors for day-one integration.
• ▸Stripe billing across 3 tiers with self-serve subscription management.
• ▸30-day onboarding and integration support to drive trial conversion.
• ▸Custom domain provisioning, SSL, and white-label API options.

Why this could work.

60,000 US SaaS companies with 10-500 employees spend roughly 3,000 annually on customer analytics tooling. Most can't afford Gainsight. The cold email to LinkedIn GTM targets this price-sensitive, underserved segment directly. If the AI surfaces specific next actions (not just risk flags), and integrations work day one, a founder can close 4 customers monthly and hit 110k ARR by year-end without massive acquisition spend.

What you'd risk.

The analytics category is intensely saturated: Mixpanel, Amplitude, June.so, ChartMogul, and Baremetrics all have free tiers and millions in VC. Prospects expect flawless integration with Stripe, Salesforce, HubSpot, and Postgres on day one; a single missing connector kills trials. Users demand AI insights that surface exactly who to call, not just who is at-risk. Only 12 percent probability of meaningful success. Year 1 take-home is negative 20,000.

Who this fits.

This business fits a founder who understands B2B SaaS unit economics and has either a warm list of SaaS founders or cold email sales experience. Not a first-time founder or someone who dislikes sales. Ideally, someone who has launched a SaaS product or worked in a sales-driven SaaS role. The GTM requires personal credibility in the segment and the ability to execute repeatable outbound over 90 days.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, codebase, and GTM playbooks transfer. Integration roadmap locked.
2. Week 1
   First three API integrations live: Stripe, HubSpot, Salesforce.
3. Week 3
   Multi-tenant infrastructure and auth complete. First beta user onboards.
4. Week 6
   Production billing and API backend live. Stripe flows tested.
5. Day 90
   30-day customer success support ends. Target 4 trial conversions.

Pricing.

Three ways in, depending on how much you want to build yourself.