Own Customer Health Scorer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Customer Health Scorer brand, positioning, and messaging for SMB SaaS market
• ●LinkedIn outreach script, founder persona, and GTM playbook for CS buyers
• ●Multi-tenant SaaS architecture design and database schema for scoring
• ●Financial model and unit economics for 125/mo customer tier targets
• ●Integration specifications for Stripe, CRM platforms, and product event data
• ●Landing page copy, positioning documents, and customer messaging framework
• ●Acquisition playbook with 20-demo monthly target and conversion methodology

What Roll Digital builds for you.

Custom scope to take Customer Health Scorer from MVP shell to operating business.

• ▸FastAPI backend with Postgres, multi-tenant isolation, and role-based access control
• ▸Health scoring algorithm configurable by input features and weighted churn risk factors
• ▸Stripe billing and subscription management across three pricing tier options
• ▸Native integrations for Stripe, HubSpot, Intercom, and Salesforce data synchronization
• ▸Email and OAuth2 authentication, custom domain provisioning, and SSL certificate management
• ▸Customer onboarding flow guiding through data source connection and configuration
• ▸Admin dashboard for account management, churn reporting, and MRR analytics
• ▸30-day post-launch customer success support and integration assistance

Why this could work.

The 28k-company TAM spends real money on churn signals but lacks dedicated solutions. Your GTM targets a measurable buyer with clear pain: SaaS founders and Heads of CS drowning in data who need automated health scoring. At 125/mo, the price point sits below their existing standalone tooling spend. The cold-start window itself creates switching friction: whoever gets data first wins.

What you'd risk.

The 60-90 day cold-start trap kills time-to-value and accelerates customer churn. Established players like ChurnZero and Gainsight own CS budgets above 10k annually, while HubSpot and Intercom ship free churn features into their SMB tier. Each customer requires custom integration work, turning licensed software into professional services and destroying unit economics. The 14% success probability reflects real structural risk.

Who this fits.

Best suited for a solo SaaS founder or CS platform insider with existing relationships in the category. You need technical depth to own the integration backlog and GTM discipline to maintain LinkedIn outreach. Success requires accepting that year one operates at a loss and that customer acquisitions are effectively integration projects, not simple software sales.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive architecture, GTM playbook, and founder persona assets
2. Week 1
   Deploy landing page and begin LinkedIn outreach to ICP targets
3. Week 3
   Book initial demos and start first customer integration project
4. Week 6
   Close first customer and begin 60-90 day historical data ingestion
5. Day 90
   Early customers reach meaningful scores, measure retention and churn rate

Pricing.

Three ways in, depending on how much you want to build yourself.