Own Complaint Monitor.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, messaging, and tagline: Hear customer complaints before they become churn
• ●Landing page and web presence optimized for SMB sales conversion
• ●Multi-channel integration architecture spanning Google, Yelp, App Store, social platforms
• ●Financial model projecting 36K to 480K year 1 ARR at scale
• ●Outbound sales playbook, email templates, and demo script for SMBs
• ●Dashboard UI designs and complaint aggregation workflow specifications

What Roll Digital builds for you.

Custom scope to take Complaint Monitor from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres supporting multi-tenant complaint ingestion
• ▸Stripe billing integration with three pricing tiers and monthly billing
• ▸Email and OAuth framework connecting to seven complaint data sources
• ▸Customer and admin dashboards displaying aggregated complaints with alert rules
• ▸Rate limiting and error recovery for third-party review platform APIs
• ▸Automated webhook processors pulling new complaints across all integrated channels
• ▸Email deliverability with transactional email provider and SMTP integration
• ▸Initial 30-day customer onboarding and technical success support

Why this could work.

The GTM is proven. Outbound email and marketplace listings already convert 4-5 customers monthly at $99-149 each. The TAM is real: 300K US SMBs spend $1,200 annually on complaint monitoring software. The price point is accessible for small operators. With production polish and integrated data sources, the unit economics support both organic growth and measured paid acquisition to hit scale.

What you'd risk.

Incumbent competitors like Birdeye, Podium, and Reputation.com bundle complaint monitoring into broader suites at comparable prices, making standalone value hard to defend. The integration surface is punishingly wide: eight separate OAuth flows and rate limits mean one broken integration tanks the core promise. The SMB churn trap is real: buyers feel caught up after 2-3 months and cancel, keeping LTV short relative to acquisition cost.

Who this fits.

Fits a solo SaaS founder or industry insider with an SMB network. Ideally someone with API integration experience, production software shipping experience, or a complaint-related industry background in restaurant ops, e-commerce, or local services. Bringing an existing customer list or warm outbound relationships significantly improves unit economics. Success requires technical hands-on management and API integration stamina.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, design docs, customer list, and sales materials
2. Week 1
   Audit existing integrations and plan production readiness roadmap
3. Week 3
   Deploy production backend and enable Stripe billing integration
4. Week 6
   Complete core integrations for Google, Yelp, App Store
5. Day 90
   Launch to market with documentation and technical support

Pricing.

Three ways in, depending on how much you want to build yourself.