Own Custom Automation Service.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, tagline, and competitive positioning framework
• ●LinkedIn outreach playbook targeting ops managers at 10-50-person companies
• ●Landing page copy and email sequence templates
• ●Demo workflow showing concrete time and cost savings
• ●Financial model with $500 setup plus $250-350 monthly retainer pricing
• ●Customer onboarding and success playbook with detailed checklists
• ●Automation design patterns for common workflow scenarios

What Roll Digital builds for you.

Custom scope to take Custom Automation Service from MVP shell to operating business.

• ▸Client dashboard displaying automation status, logs, and performance metrics
• ▸Billing system for setup fees and monthly retainers with Stripe
• ▸CRM integration to track leads, demos, and active clients
• ▸API monitoring and alerting for automation health and error detection
• ▸Interactive customer onboarding guide and knowledge base documentation portal
• ▸Support ticketing system for client requests and troubleshooting
• ▸Time and cost savings reporting for client workflows

Why this could work.

Clear TAM of 150k US SMBs actively seeking done-for-you automation and spending $1,200 annually. LinkedIn-targeted GTM reaches ops managers directly at 10-50-person companies where automation adoption immediately impacts payroll and productivity. Recurring revenue model with low technical barrier to entry creates repeatable unit economics. Done-for-you delivery service positioning justifies premium pricing relative to DIY platforms and cheap overseas freelancers.

What you'd risk.

Scaling requires proportional labor investment without process standardization, compressing margins as client count grows. API brittleness from platform updates silently breaks automations, creating support debt that erodes retainer margins and triggers client cancellations. SMBs price-shop against overseas Upwork freelancers at $25-35 hourly rates, making $300 monthly retainers difficult to defend. Year 1 shows negative cash flow at all ARR scenarios.

Who this fits.

Ideal operator is an existing agency owner expanding into automation, or a solo founder with strong sales and ops experience. Works best with existing SMB relationships, established network in a vertical, or deep rapport with operations managers. Technically comfortable with tools but not a software engineer. Must excel at process design and client communication.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all assets and set up client infrastructure
2. Week 1
   Execute first LinkedIn outreach campaign to ops managers
3. Week 3
   Deliver automation demo and ROI analysis to first prospect
4. Week 6
   Close first customer or establish strong sales pipeline
5. Day 90
   Achieve two to three active clients with repeatable delivery

Pricing.

Three ways in, depending on how much you want to build yourself.