Own Custom App Development.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●LinkedIn cold outreach script and email sequence template
• ●Fixed-scope proposal template for $5k-$15k projects
• ●Founder persona research and SMB targeting methodology
• ●Project delivery workflow and development code templates
• ●Customer success playbook for post-launch support
• ●Production landing page with client case studies
• ●Financial model with 2-3 projects per month baseline

What Roll Digital builds for you.

Custom scope to take Custom App Development from MVP shell to operating business.

• ▸Lead CRM with LinkedIn and email outreach automation
• ▸Proposal generator with scope definition and pricing templates
• ▸Project tracker with timeline, scope, team assignments
• ▸React and FastAPI boilerplate for rapid app delivery
• ▸Client portal for feedback, approval, and project handoff
• ▸Stripe integration for project invoicing and payments
• ▸Email automation for prospecting and follow-up sequences
• ▸Analytics dashboard for pipeline, close rate, margins

Why this could work.

The market size is real: 200,000 SMBs annually need web or mobile apps, and your cold outreach targets an audience that traditionally can't self-serve. A skilled operator with sales experience and basic technical chops can close 2-3 projects monthly at $5k-$15k each. Once you build initial client relationships, referral-based growth takes over. The barrier to entry for overseas competitors in this segment is higher than it appears: SMBs prefer working with US-based teams for ongoing support.

What you'd risk.

The three things that kill custom dev shops are scope creep on fixed-price contracts, scope creep, and scope creep. One bad client consuming 3x hours wipes out two months of profit. Offshore AI-assisted shops quote $2k-$5k for your $10k projects, compressing margins before you build real pipeline. Finally, AI-generated code creates hidden technical debt: clients return 60 days later with bugs, demanding free fixes that destroy unit economics on already-closed deals.

Who this fits.

This fits an existing freelance developer or boutique agency founder who can sell. You need cold outreach experience or a natural gift for it, plus the discipline to deliver projects on fixed scope without creeping. Previous sales or BD background helps. A solo SaaS founder scaling beyond one product, or an industry insider with an existing SMB network, could compress the GTM timeline significantly.

Timeline.

From contract signing to operating business.

1. Day 1
   Assets transferred, accounts set up, launch prep complete
2. Week 1
   Cold outreach campaign begins targeting 50-100 founder prospects
3. Week 3
   First discovery calls held, proposals sent to warm leads
4. Week 6
   Close first project and begin client delivery work
5. Day 90
   Manage 2-3 concurrent projects, forecast repeatable monthly revenue

Pricing.

Three ways in, depending on how much you want to build yourself.