Own Curriculum Builder.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Curriculum generation MVP codebase with AI core functionality and basic dashboard
• ●Landing page, brand identity, and GTM strategy documentation
• ●Early user feedback, trial conversion rates, and cohort performance data
• ●SEO content calendar and affiliate partnership outreach framework
• ●Founder insights, positioning, and customer success playbook from pilot
• ●Pricing model documentation with three-tier structure and cohort economics
• ●API designs and curriculum generation prompt specifications

What Roll Digital builds for you.

Custom scope to take Curriculum Builder from MVP shell to operating business.

• ▸Production backend on FastAPI with multi-tenant Postgres and automated migrations
• ▸Stripe billing system supporting monthly subscriptions and trial period management
• ▸Multi-tenant authentication with email signup, Google OAuth, and team provisioning
• ▸Guided onboarding flow with template curriculum generation and interactive walkthrough
• ▸Usage analytics dashboard tracking curriculum generation volume and user engagement
• ▸Email notification system for trial expiry, upgrade prompts, and feature announcements
• ▸Initial 30-day customer success program including personalized onboarding calls

Why this could work.

The TAM is massive: 250K+ course creators spending $480+/year, and curriculum design is the bottleneck keeping many from launching. AI-powered generation saves 10-20 hours per course. Your GTM targets high-intent, capital-efficient channels via SEO, affiliates, and YouTube outreach. Pilot data shows realistic 15-20% trial-to-paid conversion. If you keep churn under 5% monthly, unit economics work.

What you'd risk.

Kajabi, Teachable, and Thinkific control distribution and can bundle curriculum generation free, collapsing margins overnight. AI-generated curricula require 30-40% human editing, eroding the 10x faster claim and accelerating churn after the trial honeymoon. Creator-economy CAC runs $80-120 at this price point, rarely working below breakeven. If you can't sustain 18%+ trial-to-paid conversion, you'll hemorrhage cash.

Who this fits.

This business suits a founder who already understands the course-creator market: either a solo SaaS operator expanding into ed-tech, an existing agency head with YouTube following in creator space, or an industry insider with audience trust. You need grit to navigate incumbent pressure and SaaS retention challenges. Solo operators work if backed by co-founders; weak founding teams won't survive the 16% success odds.

Timeline.

From contract signing to operating business.

1. Day 1
   Take ownership of codebase, customer data, and GTM playbook documentation
2. Week 1
   Deploy production backend and Stripe billing to staging environment
3. Week 3
   Soft-launch to existing pilot cohort with new billing and onboarding flows
4. Week 6
   Public launch on Product Hunt and begin paid YouTube outreach campaign
5. Day 90
   Hit 50+ trial signups, assess 15-20% conversion rate, plan next cohort

Pricing.

Three ways in, depending on how much you want to build yourself.