Own Fraud Signal.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Fraud detection API codebase with configurable rule engine and schema handlers
• ●Brand identity, founder persona, and messaging framework for CTO outreach
• ●LinkedIn direct outbound playbook with email templates and automation scripts
• ●Curated list of 250 crypto exchange CTOs and compliance leads
• ●Financial model demonstrating $32k ACV and customer integration economics
• ●Conference strategy framework for 2 annual crypto exchange networking events
• ●Integration specification documentation for major exchange transaction formats

What Roll Digital builds for you.

Custom scope to take Fraud Signal from MVP shell to operating business.

• ▸Production API backend with real-time transaction analysis and rule engine
• ▸Multi-tenant database with per-customer isolation and transaction audit logging
• ▸Customer dashboard showing fraud flags, false positive rates, and tuning controls
• ▸Webhook delivery system for transmitting fraud signals to exchange systems
• ▸Admin panel for managing customer-specific schema mappings and integrations
• ▸SOC 2 Type II compliance framework with automated evidence collection
• ▸Billing integration for $32k ACV annual subscription and usage overage metering
• ▸Integration testing suite covering major exchange API schemas and transaction formats

Why this could work.

The TAM is real and focused: 250 mid-market crypto exchanges unable to build fraud detection in-house. Direct outbound to CTOs is a proven motion in crypto. At $32k ACV, unit economics are plausible if you contain custom integration costs. A disciplined operator hitting 8 demos per month and maintaining a 4-month sales cycle can reach $200k ARR in year one with tight execution.

What you'd risk.

SOC 2 Type II is a hard requirement but takes 6-12 months to obtain, blocking your pipeline during build. Every exchange uses different transaction schemas, turning each customer into a custom integration project that eats margins and delays go-live. The highest-volume exchanges have in-house solutions already, leaving you selling to smaller exchanges who are most likely to fail mid-contract or ghost on renewal.

Who this fits.

A crypto industry insider with existing CTO and compliance relationships at exchanges, or an experienced SaaS founder comfortable with 4-month enterprise sales cycles. This requires hands-on implementation work and regulatory navigation, not set-it-and-forget-it operations. You need deep conviction about the TAM and ability to manage custom integrations that destroy easy margins. Solo technical founders will struggle here.

Timeline.

From contract signing to operating business.

1. Day 1
   Assume operations; access codebase, customer list, and founder sales persona
2. Week 1
   Provision production database and infrastructure; begin SOC 2 compliance audit
3. Week 3
   Deploy fraud detection API with real-time processing and webhook system
4. Week 6
   Complete first exchange integration test; identify schema mapping bottlenecks clearly
5. Day 90
   First customer onboarding commences; SOC 2 audit progresses; sales pipeline established

Pricing.

Three ways in, depending on how much you want to build yourself.