Own FablePool.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, domain, and FablePool legal structure
• ●Landing page copy, positioning, and visual design
• ●Founder recruitment playbook for indie hackers and maintainers
• ●Financial model with Year 1 unit economics and pricing
• ●Competitive analysis and market positioning document
• ●Initial customer outreach templates and messaging
• ●GTM roadmap for the first 90 days

What Roll Digital builds for you.

Custom scope to take FablePool from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres database and JWT authentication
• ▸Creator onboarding and verification with KYC compliance for SEC Regulation Crowdfunding
• ▸Project listing, discovery, and filtering interface for backer browsing
• ▸Escrow payment processing and fund disbursement through Stripe integration
• ▸Creator update system for project progress tracking and backer feedback
• ▸Funding milestone tracking dashboard and delivery accountability monitoring
• ▸Chargeback and dispute resolution workflow for refund handling
• ▸Public showcase of funded projects as social proof for new creators

Why this could work.

Software crowdfunding captures $48 million annually in pledges globally. Unlike general platforms, FablePool targets a specific, underserved creator class: indie hackers and maintainers with existing credibility and communities. The GTM focuses on securing early wins as social proof, which compounds on high-engagement communities like HN, Reddit, and Product Hunt. Network effects in software are stronger than consumer goods. The addressable market is substantial, and the right operator can capture meaningful share.

What you'd risk.

Two-sided platforms require simultaneous supply and demand. Without funded projects, backers don't arrive; without backers, creators don't list. Software delivery poses unique accountability risk: backers fund vaporware, chargebacks spike, and reputation collapses. Kickstarter and Indiegogo already serve software. The regulatory path for crowdfunding is complex, and a wrong structure triggers SEC enforcement. The base case is $42k ARR against a $38k investment in year one, with an 8% success probability.

Who this fits.

This fits an operator with existing software community credibility: a former SaaS founder, a prolific indie hacker, or a developer with a large, engaged HN or Reddit following. You need hands-on hustle to recruit early creators and sustain a brutal two-sided cold start. Success requires deep software world fluency, network capital, and willingness to execute unglamorous outreach work. This is not a passive investment.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, GTM playbook, and creator outreach list
2. Week 1
   Contact first ten indie hackers, pitch platform, aim for three pilot projects
3. Week 3
   Launch pilot: one creator listed, community recruited, campaign live
4. Week 6
   Public platform live; two projects funded; organic discovery begins
5. Day 90
   Hit five active creators, three funded projects, three hundred organic backers

Pricing.

Three ways in, depending on how much you want to build yourself.