Own Stride.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●MVP codebase for scheduling, check-ins, and progress tracking
• ●Brand identity and positioning in fitness coach niche
• ●GTM playbook: Instagram/TikTok creator outreach and DM conversion
• ●Founder persona and credibility story from Jocelyn Mercado
• ●Landing page, email sequences, and marketing materials
• ●Pricing model and tier strategy for $49-$99 range
• ●Initial customer seed list and outreach contacts

What Roll Digital builds for you.

Custom scope to take Stride from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, containerized and deployed
• ▸Stripe billing integration across monthly and annual pricing tiers
• ▸Multi-tenant authentication with email and Google sign-in
• ▸Client check-in forms with customizable templates and reminders
• ▸Coach dashboard with progress analytics and client communication hub
• ▸Custom domain provisioning with SSL and white-label options
• ▸Responsive mobile design for coaches managing clients on the go
• ▸30-day customer success onboarding program with weekly calls

Why this could work.

A concentrated TAM of 150k US coaches spending $600 yearly on tools creates genuine demand. Your GTM tested Instagram and TikTok as viable acquisition channels for this audience segment. At $49 monthly, you undercut incumbents while staying operationally profitable. Word-of-mouth remains the primary growth loop for fitness professionals, and a well-executed product triggers organic adoption. Seasonal volatility is predictable and manageable, not random chaos.

What you'd risk.

Trainerize and TrueCoach own mindshare, app store real estate, and customer trust. Coaches deeply conflate automation with losing their personal brand and connection to clients. If AI-powered check-ins feel generic or impersonal, churn accelerates fast and NPS crashes, eliminating word-of-mouth growth. January revenue spikes and summer drops make cash flow structurally unpredictable. The 15% success probability reflects an honest 85% chance this doesn't reach sustainable scale.

Who this fits.

An operator with genuine fitness industry connections or existing coach customer relationships. Someone who understands retention mechanics and price-sensitive buyer psychology deeply. Experienced SaaS founders comfortable managing seasonal revenue swings and lumpy cash flow. Strong marketing capability in creator content and social outreach essential. Must rationally accept 15% success odds and endure 9-12 months of cash burn before profitability signals emerge.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, GTM playbook, founder persona, and outreach contacts
2. Week 1
   Production backend and Stripe billing live in staging
3. Week 3
   Beta onboarding of 10-15 coach cohort begins this week
4. Week 6
   Multi-tenant auth and white-label custom domains fully operational
5. Day 90
   50+ paying subscribers, NPS baseline, Series A runway planned

Pricing.

Three ways in, depending on how much you want to build yourself.