Own Clearwater.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Clearwater brand identity and positioning in healthcare practice operations market
• ●Founder playbook including outbound email and LinkedIn targeting strategy
• ●Financial model with $60k-$720k year 1 ARR projections
• ●Agent design spec for AI documentation and workflow automation
• ●Landing page and inbound website targeting practice managers
• ●Customer outreach templates for PT, chiropractic, and mental health
• ●MVP codebase foundation and initial infrastructure setup

What Roll Digital builds for you.

Custom scope to take Clearwater from MVP shell to operating business.

• ▸HIPAA-compliant backend with encryption, audit logging, and clinical data security
• ▸EHR integration framework for top 10 practice management systems
• ▸Multi-tenant SaaS with role-based access controls and data isolation
• ▸Stripe billing integration with HIPAA-safe payment processing
• ▸Customer onboarding program including initial EHR integration support
• ▸SOC 2 Type II compliance and HIPAA security attestation
• ▸Production infrastructure on AWS with healthcare data residency requirements
• ▸Physician adoption toolkit addressing liability concerns in clinical workflows

Why this could work.

Admins at 300k small practices manage documentation and scheduling manually. AI ops cuts overhead 15-20 hours per week per practice. Your GTM targets easier verticals first: PT, chiropractic, mental health have lighter compliance burden and proven $250/month close rates. Hit positive unit economics by month 8-10 with 35-40 customers. Market is fragmented, enterprise vendors ignore small practices, leaving pricing power and room to scale.

What you'd risk.

One clinical error triggers malpractice liability risk and buyer churn. Physicians control budgets and veto AI in clinical workflows, extending sales cycles to 3-6 months. EHR integration fragmentation means 2-4 weeks of dev per system, making broad platform fit impossible for years. Conservative healthcare buyers churn on compliance concerns. Only 12% probability of meaningful success, $20k net loss in year 1, high acquisition cost relative to risk.

Who this fits.

This business fits someone with healthcare operations expertise or existing practice manager relationships. A solo founder with a network of practice owners, or an agency operator scaling into compliance-lite verticals. You need comfort with multi-quarter sales cycles, compliance complexity, and ability to hire a healthcare-focused developer. Not for founders seeking quick revenue or unfamiliar with healthcare operations.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, financial model, GTM playbook, and founder relationships
2. Week 1
   Set up production environment, audit codebase, hire EHR integration lead
3. Week 3
   First EHR integration live, Stripe billing configured, audit started
4. Week 6
   Two EHR systems integrated, SOC 2 process begun, first customers onboarded
5. Day 90
   Production-ready platform, 3-5 paying customers, outbound campaign launching

Pricing.

Three ways in, depending on how much you want to build yourself.