Own Cliff.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●SEO content strategy and published blog posts targeting equity keywords
• ●Freemium calculator web app with React frontend and working backend
• ●Founder positioning, messaging framework, and persona documentation
• ●$19 detailed scenario report upsell product and conversion funnel
• ●Customer discovery research and initial outreach playbook
• ●Three-year financial projections and TAM validation notes
• ●Domain name and brand identity assets

What Roll Digital builds for you.

Custom scope to take Cliff from MVP shell to operating business.

• ▸Backend calculator engine for equity valuation across cap table scenarios
• ▸PostgreSQL database schema for user profiles, calculations, and scenarios
• ▸Stripe billing integration for $19 one-time report transaction processing
• ▸Email plus Google OAuth authentication with secure session management
• ▸PDF generation and automated email delivery of scenario reports
• ▸Analytics dashboard tracking conversion rates and user cohort metrics
• ▸SEO optimization and structured data markup for organic discovery
• ▸Monitoring, error logging, and production support infrastructure setup

Why this could work.

The GTM plays to SEO's strength: high-volume, self-directed user acquisition with low CAC. The TAM is substantial: 300k annual US startup offers, plus 4k growth-stage companies seeking recruitment tools. A free calculator captures demand; the $19 upsell sidesteps subscription friction. At modest 3% conversion rates, even 5k monthly users yields $2.85k MRR. Scale potential is real if CAC remains low.

What you'd risk.

Paid conversion fails if free alternatives (Carta, Pulley, Levels.fyi) are 'good enough'. The use case is point-in-time: one evaluation per job search, capping lifetime value at $15-25. Meaningful ARR demands huge user volume. Most candidates lack full dilution inputs (authorized shares, liquidation preferences, option pool), so accuracy is structurally limited, undermining the core promise. Volume requirements and competitors create a difficult path.

Who this fits.

An SEO-savvy operator, likely solo or with a small team. Prior SaaS experience is valuable; an existing audience or content pipeline is a major asset. Background in recruitment, equity, or startup finance adds credibility. This requires disciplined customer acquisition management and comfort with slow-burn content plays. Expect breakeven in 12-18 months.

Timeline.

From contract signing to operating business.

1. Day 1
   Codeless transfer of all IP, content, domain, and project docs
2. Week 1
   Customer validation calls and competitive calculator benchmarking completed
3. Week 3
   Functional equity calculator backend and frontend ready for testing
4. Week 6
   Stripe integration and PDF report generation live in staging
5. Day 90
   Public launch with SEO content, organic traffic monitoring active

Pricing.

Three ways in, depending on how much you want to build yourself.