Own Service Desk.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page, brand identity, and messaging framework for ops managers at SMBs
• ●Agent architecture design spec with AI decision trees and customer service workflows
• ●GTM playbook featuring LinkedIn Clay templates and cold outreach sequences
• ●Financial model with unit economics across three pricing tiers and cohort analysis
• ●MVP product codebase ready for production scaling and feature expansion
• ●Customer interview data and product validation findings from early adopters
• ●Founder market research documenting TAM and competitive positioning vs incumbents

What Roll Digital builds for you.

Custom scope to take Service Desk from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and async job queues for inference
• ▸Stripe billing system across three tiers with usage-based metering and API
• ▸Multi-tenant authentication with email, Google sign-in, and organization management
• ▸SOC2 Type 1 audit completion and comprehensive security documentation for buyers
• ▸Email integration layer supporting Gmail, Outlook, and custom SMTP routing
• ▸Customer-facing dashboard displaying conversation metrics and AI performance analytics
• ▸Slack integration for ops alerts, conversation routing, and team notifications
• ▸Self-service onboarding and interactive product tour built for SMB operators

Why this could work.

The 500k-person SMB segment spends roughly $840 annually on help desk software, creating a market in the hundreds of millions. The GTM is specific: cold outreach to ops managers already frustrated with Salesforce or Intercom pricing. At $119 per month, your pricing undercuts incumbents by 70 percent. AI inference costs continue declining, improving unit economics over time. Early validation confirms willingness to switch.

What you'd risk.

SMB churn runs 5-8 percent monthly, meaning a customer base of 150 could deteriorate to 90 within six months without excellent customer success. Intercom has already cut pricing twice and Salesforce is aggressively targeting this exact segment with Agentforce. AI inference costs are volatile and can erode margins unexpectedly during high-usage months. SMB buyers demand security certifications that require resources to earn. Success depends on obsessive retention work from day one.

Who this fits.

This business suits a founder with existing relationships in the SMB ops space or a sales-driven operator comfortable with grinding customer success work. Prior experience at a help desk software company or deep familiarity with SMB buying cycles is a significant advantage. You will need patience: Year 1 is negative, churn is brutal, and margins improve only with scale and operational excellence.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, brand assets, GTM playbook, and financial model
2. Week 1
   Production environment setup with Postgres database and API scaffolding
3. Week 3
   Stripe billing implemented across three pricing tiers with usage tracking
4. Week 6
   SOC2 audit begins, email integrations live, Slack integration deployed
5. Day 90
   Production launch ready with security audit substantially complete

Pricing.

Three ways in, depending on how much you want to build yourself.