Own CheckoutPulse.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity including CheckoutPulse product naming and positioning
• ●Landing page with core messaging and value framework
• ●Cold email and LinkedIn DM outreach playbook
• ●Pricing strategy and Year 1 financial projections
• ●Founder persona and initial market positioning
• ●Sales process and demo flow for hotel GMs
• ●Customer success framework and churn reduction strategy

What Roll Digital builds for you.

Custom scope to take CheckoutPulse from MVP shell to operating business.

• ▸Multi-tenant feedback collection backend with guest survey logic
• ▸Customizable feedback form builder for hotel property pages
• ▸Email automation system to deliver feedback to GMs
• ▸Stripe subscription billing integration with $99 monthly pricing
• ▸PMS integration support for Opera, Cloudbeds, Mews, Guesty
• ▸Admin dashboard for feedback tracking and response workflow
• ▸API for guest feedback data export to review systems
• ▸Customer onboarding and success support for hotel GMs

Why this could work.

The TAM of 75,000 independent properties spending roughly $100/month on reputation tools is real. The GTM converts: cold email and LinkedIn DMs to GMs close at 16%. The problem matters: hotels need feedback before unhappy guests post public reviews. Incumbents target enterprise chains; independents stay underserved. A lean operator moving fast and staying customer-obsessed on this overlooked segment can win share.

What you'd risk.

Review gating is your legal exposure: selectively routing negative feedback to avoid review sites violates Google, TripAdvisor, and Yelp policies. Flagged properties lose review visibility and rankings. You inherit client liability. PMS integration sprawl is your runway killer: each property management system needs custom work, and hotels won't switch platforms for your tool. Revinate, GuestRevu, and TrustYou own this space with installed bases and direct hotel relationships. Churn is steep at 15% monthly.

Who this fits.

This suits an existing hospitality software agency, an industry insider with a book of hotel GM contacts, or a solo SaaS founder obsessed with the hotel segment. You need direct access to independent property managers, a willingness to embrace consultative sales over product-led growth, and technical depth to navigate PMS integrations. This is not a passive investment; it demands hands-on ownership and customer relationship management.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, domain, codebase, and customer outreach playbook
2. Week 1
   Deploy production backend infrastructure and customer signup system
3. Week 3
   Complete first PMS integration, activate Stripe billing system
4. Week 6
   Onboard first 3-5 customers, live feedback collection running
5. Day 90
   Review progress toward $2-3K MRR, plan next integrations

Pricing.

Three ways in, depending on how much you want to build yourself.