Own CDL Enricher.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand positioning and messaging around driver qualification and vetting
• ●Landing page, email templates, and cold outreach playbook for fleet safety managers
• ●GTM framework targeting trucking companies with 20+ trucks and CDL staffing agencies
• ●Financial model with unit economics for the $199-249/mo pricing tier
• ●Customer outreach sequences and lead qualification criteria
• ●Data pipeline architecture and FMCSA integration spec

What Roll Digital builds for you.

Custom scope to take CDL Enricher from MVP shell to operating business.

• ▸FastAPI backend with Postgres for FMCSA MCMIS and SAFER data ingestion and enrichment
• ▸Multi-tenant dashboard showing enriched CDL driver records and search filters
• ▸CSV/email import workflow for bulk driver batch lookup and qualification
• ▸Stripe billing integration for monthly recurring subscriptions across pricing tiers
• ▸Email and Google OAuth multi-tenant authentication with workspace separation
• ▸DPPA compliance logging and audit trails for data access and export
• ▸Custom domain provisioning and customer onboarding flow
• ▸30-day production support handoff to new operator

Why this could work.

The GTM targets a warm audience with clear buying signals: fleet safety managers and HR directors face real pressure to find qualified drivers, and staffing agencies already pay for recruiting tools. The $199-249/mo price point sits between job board costs and full recruiting suites. FMCSA data is public but inconvenient to use at scale, so a polished interface and bulk lookup saves customers time. The 8-10k viable buyers still represent $1.4-1.8M TAM if you penetrate 5 percent.

What you'd risk.

FMCSA MCMIS and SAFER data are freely accessible, so a motivated competitor or in-house developer can replicate the core enrichment layer in days. DPPA restrictions on state DMV records limit upside if you expand beyond public FMCSA sources. The real buyer pool is even smaller than the broad TAM: most fleets under 50 trucks lack dedicated recruiters, shrinking addressable market to 8-10k. Larger ATS and recruiting platforms can easily add this feature, commoditizing it before you scale past 20-30 customers.

Who this fits.

An existing CDL or trucking staffing agency owner productizing their own sourcing playbook, or a SaaS operator with prior experience in compliance-heavy verticals like lending or HR tech. You need trucking industry connections, legal rigor around DPPA, and comfort with the small but defined buyer pool. This is not for a generalist SaaS founder; success depends on insider credibility and a warm outreach list you can start with day one.

Timeline.

From contract signing to operating business.

1. Day 1
   You own GTM playbook, financial model, brand positioning, and customer list
2. Week 1
   Production FastAPI backend live with FMCSA data pipeline and enrichment queries
3. Week 3
   Multi-tenant auth and Stripe billing integrated and tested
4. Week 6
   Dashboard UI, CSV import, and custom domain provisioning ready for customers
5. Day 90
   Production app live with handoff support, ready to begin paid outbound campaign

Pricing.

Three ways in, depending on how much you want to build yourself.