Own Riverine.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Riverine brand identity and Marcus Adeleke founder persona
• ●SEO content strategy targeting cash flow forecasting keywords
• ●Landing page and free trial onboarding flows
• ●Plaid integration spec and QuickBooks/Xero app marketplace strategy
• ●Financial model projecting Year 1 ARR at $72K mid-case
• ●Customer acquisition playbook from cold outreach through trial conversion
• ●Product spec for cash flow alert triggering in-app conversion

What Roll Digital builds for you.

Custom scope to take Riverine from MVP shell to operating business.

• ▸FastAPI backend with Postgres database and multi-tenant architecture
• ▸React dashboard for cash flow visualization and forecasting
• ▸Plaid integration for secure bank credential handling and syncing
• ▸Stripe billing system supporting $49/mo subscription and pricing tiers
• ▸Email plus Google OAuth authentication for user onboarding
• ▸QuickBooks and Xero API integrations for direct data sync
• ▸Security hardening for financial data encryption and compliance
• ▸Custom domain provisioning and analytics tracking for conversion optimization

Why this could work.

The TAM is real: 1.5M SMBs actively seeking cash flow visibility, willing to pay $600/year for financial tools. Your GTM bypasses expensive sales by routing through existing marketplaces and organic search. The conversion hook is strong: a personalized weekly cash flow alert in the free trial creates urgency before asking for the card. Distribution through QB and Xero app stores reaches buyers already in their workflow.

What you'd risk.

The incumbent problem is severe. QuickBooks, Wave, and FreshBooks have native cash flow tools most SMBs never fully explore. You compete on simplicity, but many buyers see native features as good enough and balk at trusting a startup with their bank credentials. Financial tool churn runs 40-60% yearly as businesses close, scale differently, or cancel after resolving a cash crisis. You'll start cash-negative with 14% success odds.

Who this fits.

Best fit is a SaaS founder with an existing B2B audience or strong SMB network. You need credibility to overcome banking credential trust concerns and the confidence to sell through channels. Prior experience with financial SaaS, accounting software, or SMB tools helps enormously. Consider if you can bring your own customer list or partnership relationships to accelerate initial conversions.

Timeline.

From contract signing to operating business.

1. Day 1
   Full onboarding to brand, GTM playbook, product spec, and team
2. Week 1
   Landing page live, app marketplace submissions queued, SEO publishing starts
3. Week 3
   Plaid integration live, free trial flows working end-to-end
4. Week 6
   Stripe billing live, first paid conversions and usage metrics tracked
5. Day 90
   30-day customer success review, GTM optimization plan, decision on next quarter

Pricing.

Three ways in, depending on how much you want to build yourself.