Own CarrierCard.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity: CarrierCard name, tagline, visual design system
• ●Landing page and website with qualified traffic GTM targeting
• ●Outbound LinkedIn playbook for freight broker owner and ops manager outreach
• ●Free trial to paid conversion model optimized from customer feedback
• ●Financial model and pricing strategy validated across customer segments
• ●TMS integration roadmap and API specification documentation
• ●Customer success playbook for 30-day trial to paid conversion

What Roll Digital builds for you.

Custom scope to take CarrierCard from MVP shell to operating business.

• ▸Multi-tenant SaaS backend with secure auth and TMS data storage
• ▸TMS API integrations to automatically pull carrier and performance data
• ▸Scheduled scorecard generation from live TMS data every Sunday night
• ▸Email delivery pipeline with template system for broker customization
• ▸Stripe billing and subscription management for per-broker monthly charges
• ▸Admin and broker dashboards for configuration and historical scorecard viewing
• ▸Trial sign-up to paid conversion automation and customer success CRM

Why this could work.

Six thousand US brokerages spend roughly $1,800 annually on carrier analytics. LinkedIn outbound to broker owners and ops managers is a proven channel in logistics software. The high-touch GTM model lets you handle TMS integration complexity yourself rather than requiring broker IT involvement. Positioning scorecards as accountability tools for carrier partnerships sidesteps the cost-cutting objection. Word-of-mouth adoption is plausible if trial-to-paid conversion validates the use case early.

What you'd risk.

Brokers won't rate carriers manually every week without automated TMS data pulls, and most TMS APIs require expensive integrations or broker IT involvement. Freight broker margins collapsed in 2023 through 2025; software that doesn't directly drive revenue gets cut in downturns. McLeod, MoLo, and enterprise TMS platforms already ship carrier scorecards, so prospects lead with 'we have this built in'. This combination makes early adoption and churn control the highest hurdles you'll face.

Who this fits.

This suits a founder or operator with existing freight broker relationships or a strong logistics network. You need sales experience in B2B SaaS, comfort with outbound LinkedIn prospecting, and the ability to navigate TMS integration conversations with broker IT. Ideal if you've worked in freight, logistics, or carrier management software before. Solo founders can succeed if paired with a strong technical co-founder or engineer.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, customer outreach list, and financial projections
2. Week 1
   Development environment set up and core SaaS backend deployed
3. Week 3
   First TMS integration live and tested with real broker data
4. Week 6
   Email delivery and trial to paid conversion automation complete
5. Day 90
   Launch to first 50 brokers via LinkedIn, measure early retention

Pricing.

Three ways in, depending on how much you want to build yourself.