Know exactly how your campaigns stack up
Sell campaign benchmarking as a standalone SaaS to media buyers at $100/month via outbound.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take Campaign Benchmark from MVP shell to operating business.
The TAM is massive: 60,000 agencies and in-house teams running paid campaigns would pay for reliable benchmarking. Google and Meta don't give users their own performance contextualized within vertical benchmarks, just raw metrics. The outbound GTM to media buyers is proven in marketing software. Early traction at scale becomes self-reinforcing: once you hit 200+ connected accounts, benchmarks become genuinely valuable and defensible.
The cold-start problem is real: you need 200+ connected accounts before benchmarks have credibility, but acquiring customers requires proving value first. Google, Meta, and HubSpot publish free quarterly benchmark reports by vertical, undercutting willingness to pay. API integrations with ad platforms are fragile; a single policy change or rate limiting from Meta could cripple the product. Competitive moats are weak until you reach critical mass.
This suits an existing agency owner with a customer base and media buying expertise, or a former media buyer turned entrepreneur with an agency network. You need industry credibility and relationships to sell into in-house teams and agencies. Solo non-technical founders should expect to hire a GTM manager early. Marketing operations skills help. Pre-existing customer list is a significant advantage.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds Campaign Benchmark for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.