Own Buyer Readiness Scorer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Buyer Readiness Scorer brand and market positioning
• ●Cold outreach email and LinkedIn playbook templates
• ●Founder persona and RevOps VP targeting motion
• ●Financial model with Year 1 ARR projections
• ●Scoring algorithm design and first-party signal methodology
• ●Production landing page and positioning documentation
• ●Customer success and retention playbook for SMBs

What Roll Digital builds for you.

Custom scope to take Buyer Readiness Scorer from MVP shell to operating business.

• ▸Production API backend for CRM lead scoring integration
• ▸Stripe billing system supporting three pricing tiers and tracking
• ▸Email and SSO authentication system for multi-tenant access
• ▸HubSpot and Salesforce API integrations for lead data
• ▸Sales operations dashboard showing scores and accuracy metrics
• ▸Cold outreach workflow automation with email sequencing and tracking
• ▸Production infrastructure with monitoring and 99.9% uptime guarantee
• ▸30-day customer success onboarding, training, and handoff program

Why this could work.

Clear GTM targeting 50k addressable SMB B2B SaaS companies spending 3k annually on outbound tools. RevOps VPs perform outbound scoring daily, creating strong product usage frequency. $250/month pricing significantly undercuts enterprise alternatives like 6sense. The bundled founder persona and cold outreach playbook reduce GTM discovery overhead. Success hinges on measurable pipeline improvement within 60 days, providing immediate, objective product-market fit signals to drive retention.

What you'd risk.

HubSpot and Salesforce are shipping native AI lead scoring in 2025 through 2026, eroding standalone value before you reach scale. Scoring accuracy is immediately testable: without measurable pipeline improvement in 60 days, churn is near-certain and RevOps communities will comment publicly. First-party signals without licensed intent data (Bombora, G2) leave you structurally weaker than 6sense and MadKudu. The 14% success probability and negative Year 1 economics reflect these headwinds.

Who this fits.

An experienced B2B SaaS founder or GTM leader with existing RevOps contacts. Someone comfortable with cold outbound sales and understands SaaS metrics. Ideally has prior sales leadership or ML operations background. Must tolerate negative Year 1 economics and 14% success odds. Best fit: founder exiting another venture with capital and a warm list of target accounts.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, financial model, GTM playbooks, customer list
2. Week 1
   Launch cold outreach campaign, set up production infrastructure
3. Week 3
   First customer onboarded, initial scoring models trained and tested
4. Week 6
   Product-market fit signals or early churn patterns emerge
5. Day 90
   Series A decision point based on measurable pipeline improvement

Pricing.

Three ways in, depending on how much you want to build yourself.