Own Buyer Journey AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Complete brand identity, landing page, and positioning for revenue operations buyers
• ●Full AI agent spec for decision moment extraction and scoring logic
• ●Outbound GTM playbook with LinkedIn and email sequences targeting rev-ops managers
• ●12-month financial model with unit economics and churn assumptions
• ●Founder positioning and buyer persona for the rev-ops segment
• ●Demo scripts, walkthrough flows, and customer success templates
• ●Salesforce and HubSpot integration specifications and authentication architecture

What Roll Digital builds for you.

Custom scope to take Buyer Journey AI from MVP shell to operating business.

• ▸Production backend API on FastAPI with Postgres database and real-time sync
• ▸Salesforce and HubSpot OAuth integration with admin permission handling and change detection
• ▸Multi-tenant architecture with email and OAuth-based authentication and access controls
• ▸AI pipeline for extracting, classifying, and scoring buyer decision moments from CRM
• ▸Stripe subscription billing for monthly tiers ranging from 150 to 250 dollars
• ▸Customer onboarding flow with guided integration setup and training materials
• ▸Analytics dashboard displaying decision moment trends and customer engagement velocity
• ▸Automated Slack and email alerting system for detected buyer signals and milestones

Why this could work.

Revenue operations managers already have budget, CRM infrastructure, and quantified buyer-journey pain. The TAM is grounded: 150k US B2B companies with 10 percent addressing buyer-signal gaps equals 15k addressable accounts at 5.2k annual spend. Cold outbound to sales leaders is proven in adjacent products like Gong and Clari, and your messaging directly addresses a workflow gap in their existing tooling.

What you'd risk.

Integration dependency is your highest hurdle: 60 percent of trial users never grant Salesforce admin access due to internal politics, killing your ability to demo value. You operate in a crowded space where Gong, Clari, and 6sense already own buyer mindshare. Most critically, time-to-value stretches weeks while SMB customers churn before reaching the aha moment, forcing you to fight retention before you achieve product-market fit.

Who this fits.

An operator with existing B2B SaaS experience or a founder network in the rev-ops buyer community. You need either technical depth or a co-founder to handle CRM integration complexity and API architecture. This suits someone willing to grind cold outbound, navigate integration politics with Salesforce admins, and iterate product rapidly based on early customer data and churn feedback.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, GTM materials, financial model, and integration roadmap handoff
2. Week 1
   Salesforce and HubSpot OAuth authentication and real-time change detection working
3. Week 3
   Multi-tenant auth, email sign-in, and Stripe billing integration production-ready
4. Week 6
   Demo environment running with sample customer data and working decision moment detection
5. Day 90
   Production launch with three paying customers and cash runway visibility

Pricing.

Three ways in, depending on how much you want to build yourself.