Own Slop Cleaner.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●VSCode extension and cloud linting backend service codebase
• ●Landing page, pricing page, and marketing copy variants
• ●GitHub release automation and VSCode marketplace publishing setup
• ●Freemium conversion playbook and email upsell sequences
• ●Year 1 financial model and unit economics projections
• ●Customer acquisition data from organic HN and marketplace sources
• ●Founder's documented GTM learnings and risk assessment

What Roll Digital builds for you.

Custom scope to take Slop Cleaner from MVP shell to operating business.

• ▸Production backend on cloud with auto-scaling and monitoring
• ▸Stripe billing and subscription management for freemium and team tiers
• ▸User authentication with email, Google OAuth, and team workspaces
• ▸VSCode Marketplace submission and automated release pipeline
• ▸Analytics dashboard tracking user adoption, conversion, and churn
• ▸Email notification system for upsell and engagement campaigns
• ▸Customer documentation and support ticket triage workflow
• ▸GitHub Actions CI/CD for automated VSCode extension releases

Why this could work.

React developers using AI assistants face real code quality issues that ESLint alone doesn't catch. The VSCode marketplace provides direct distribution to 500k potential users with minimal CAC. Freemium-to-paid conversion, though challenging in devtools (0.5-2 percent), has proven viable at these price points. Organic HN distribution can reach 50k plus qualified developers in a single post. Success requires capturing just 2-5 percent of the freemium base within 12 months.

What you'd risk.

Cursor, Copilot, and Windsurf are shipping native code quality and refactor suggestions directly into tools developers already pay for. A senior engineer can build a free ESLint plugin in an afternoon, hard-capping what you can charge. Freemium conversion for linters runs 0.5-2 percent at best, and your product offers zero lock-in. The math shows negative take-home in year 1. Historical success rate for this archetype is 13 percent.

Who this fits.

You're an experienced SaaS operator or agency founder comfortable with high-risk plays. You either have existing distribution to React developers, or you're willing to scrappy-hustle organic growth. You understand the developer tools market: free alternatives, free tiers, and price sensitivity. You can ship features quickly and iterate on GTM. You're skeptical by default, not optimistic, and you're prepared for the possibility that this doesn't work.

Timeline.

From contract signing to operating business.

1. Day 1
   Code transfer, databases, domain, customer email list
2. Week 1
   Production backend deployed, Stripe billing configured and live
3. Week 3
   VSCode Marketplace launch with coordinated HN discussion post
4. Week 6
   Marketplace optimization, start outbound to engineering team leads
5. Day 90
   Financial review and pivot to paid acquisition if needed

Pricing.

Three ways in, depending on how much you want to build yourself.