Own Boo.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Boo brand identity with competitive positioning against tmux
• ●Production landing page with Product Hunt launch playbook
• ●GTM strategy targeting SEO and DevOps Slack communities
• ●Financial model projecting $32k Year 1 ARR and breakeven timeline
• ●Founder persona and messaging framework for developer cold outreach
• ●Product roadmap identifying killer features that tmux cannot replicate
• ●Early adopter list with feature requests and feedback

What Roll Digital builds for you.

Custom scope to take Boo from MVP shell to operating business.

• ▸Production backend CLI in Go with tmux protocol compatibility
• ▸Freemium tier with session limits and feature gating
• ▸Stripe billing integration with three pricing tiers and seat management
• ▸Customer onboarding sequence targeting conversion to paid for first 100 users
• ▸SEO content targeting tmux alternative and related keywords
• ▸Comprehensive API documentation and developer integration guide for dotfile automation
• ▸Monitoring and analytics dashboard tracking adoption and performance metrics
• ▸30-day customer success playbook with support templates and retention tactics

Why this could work.

The GTM is validated: Product Hunt reaches power users directly, SEO targets specific search intent, and DevOps Slack word-of-mouth compounds adoption among decision-makers. The $12M TAM exists and is accessible. A single killer feature that tmux provably cannot match justifies psychological switching costs and freemium monetization. Early Product Hunt traction proves product-market fit exists. Bootstrap model requires efficiency but is achievable with focused execution.

What you'd risk.

Tmux is free, battle-tested, and carries 20 years of embedded muscle memory in dotfiles and blog posts. Switching costs are psychological, not financial. Power users who drive adoption also fork and patch around paywalls. Developer tools face entrenched free alternatives and no-cost tier expectations. Warp Terminal spent $73M and still struggles to convert tmux diehards. Success requires a genuinely singular feature and flawless execution against 87% failure odds.

Who this fits.

Ideal operator: solo SaaS founder or developer-turned-entrepreneur with 3-5 years B2B SaaS experience and DevOps community credibility. Must have daily tmux usage to understand competitive positioning. Not suitable for agencies or non-technical founders. Requires willingness to bootstrap 12-18 months, accept 87% failure risk, and validate the killer feature thesis before scaling paid customer acquisition.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer all assets and onboard new team for development
2. Week 1
   Production backend deployment and CI/CD pipeline automation complete
3. Week 3
   Freemium tier gating implemented, all three pricing tiers finalized
4. Week 6
   Stripe billing live, Product Hunt campaign ready for launch
5. Day 90
   100+ early signups, ARR tracking toward $32k annual target

Pricing.

Three ways in, depending on how much you want to build yourself.