Own Ledgr.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Ledgr brand identity and positioning in churning communities
• ●Landing page, content templates, and organic marketing playbook
• ●Target customer research and financially savvy debt-payer persona
• ●Financial model showing 5k to 115k Year 1 ARR
• ●Product specification for bank bonus tracking engine
• ●Bank offer data sourcing strategy and vendor relationships
• ●Customer success playbook for first 50 to 150 users

What Roll Digital builds for you.

Custom scope to take Ledgr from MVP shell to operating business.

• ▸Production backend API with PostgreSQL for accounts and offer data
• ▸Stripe billing integration across three subscription tier pricing model
• ▸Multi-tenant authentication with email and Google sign-in support
• ▸Automated bank offer data pipeline with manual scraping fallback
• ▸Dashboard showing bonus applications, rewards earned, and debt payoff progress
• ▸Analytics measuring engagement, churn, and LTV by customer cohort
• ▸AWS production deployment with monitoring, logging, and support tools

Why this could work.

The organic GTM removes customer acquisition costs, essential when ARPU is 8 to 10 dollars monthly. The market is massive: 50 million US adults with consumer debt. The path to profitability works if you reach 150 customers by month 12, generating 115k annual ARR by month 24. But you're competing against entrenched free alternatives with massive SEO moats like Doctor of Credit and r/churning's wiki. Your organic content must outcompete them despite their scale advantage.

What you'd risk.

The core risk is customer contradiction: bank bonuses require good credit and capital to meet minimums, yet your best customers are high-debt individuals lacking both. Doctor of Credit and r/churning's wiki provide identical functionality at zero cost with stronger search rankings and community trust. Bank offer data decays constantly. Closures, clawbacks, and term changes require continuous updates that eat margins. At 8 to 12 dollars per month ARPU, you have minimal room for data and support costs.

Who this fits.

This business suits a solo SaaS founder with fintech experience or an established agency. You need capital beyond the 18k build budget and content marketing expertise in niche communities. Ideally, you have prior distribution in r/personalfinance, r/churning, or YouTube finance. As a solo operator, you'll handle customer support and bank data maintenance. As an agency, this becomes an ancillary recurring revenue stream.

Timeline.

From contract signing to operating business.

1. Day 1
   Assets and brand transferred. Development team onboarding and planning.
2. Week 1
   Technical architecture finalized. Backend and database development started.
3. Week 3
   Authentication and dashboard MVP deployed. Offer scraper functional.
4. Week 6
   Private beta with 20 to 30 early users live.
5. Day 90
   Public launch. Organic customer acquisition campaign begins. 15 to 25 subs.

Pricing.

Three ways in, depending on how much you want to build yourself.