Own API Vulnerability Scanner.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, messaging, and founder persona for DevSecOps audience
• ●Landing page and conversion-optimized marketing site for engineers
• ●LinkedIn GTM playbook with targeting and outreach templates
• ●Financial model showing $108k year-one ARR and unit economics
• ●Product roadmap and detection methodology differentiation documentation
• ●Initial customer relationships and case study framework

What Roll Digital builds for you.

Custom scope to take API Vulnerability Scanner from MVP shell to operating business.

• ▸API scanning engine with OWASP Top 10 detection and custom AI rules
• ▸Multi-tenant backend on FastAPI and PostgreSQL ensuring customer data isolation
• ▸Real-time vulnerability dashboard with remediation guidance and severity ranking
• ▸User authentication supporting email and Google OAuth for security teams
• ▸Stripe billing integration supporting three pricing tiers and usage metering
• ▸CI/CD integrations for GitHub, GitLab, Bitbucket, and Jenkins
• ▸Automated email onboarding sequence and API documentation for engineers
• ▸30-day customer success support and initial reference customer playbook

Why this could work.

The GTM motion is repeatable: free public scan hook on LinkedIn converts to 20 monthly demos with DevSecOps engineers, yielding 3-4 SMB closes at $150 ACV. Mid-market expansion deals hit $600-1.5k monthly. Your TAM spans 105k mid-market companies with dedicated API security budgets. The buyer profile is well-defined and reachable. Revenue compounds as you deepen existing customer relationships and expand across teams.

What you'd risk.

Security procurement teams demand SOC2, pentest reports, and reference customers before approving new vendor spend. As a new entrant, you have none of these, and deals frequently stall at legal review. OWASP ZAP, Postman's built-in tests, Snyk API, and cloud-native tools cover basic API scanning for free or bundled into existing platforms. Without sharp differentiation beyond OWASP Top 10, you'll compete on price alone in a crowded, commoditized market.

Who this fits.

This fits an existing security consultant, AppSec agency owner, or DevSecOps team lead with market credibility. You should have customer relationships to security engineers or prior SaaS operating experience. The GTM playbook is repeatable but demands disciplined execution through demos and onboarding. You need operational bandwidth to run customer success and product refinement without external hires.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand identity, GTM playbook, customer list, and product spec
2. Week 1
   Set up production infrastructure and review customer acquisition framework
3. Week 3
   Deploy scanning engine and launch first LinkedIn outreach campaign
4. Week 6
   Complete dashboard UI, launch Stripe billing, validate first customer acquisition
5. Day 90
   Acquire 2-3 paid customers, hit $2-5k MRR, plan scaling

Pricing.

Three ways in, depending on how much you want to build yourself.