Own DocSimplify.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Fully-built SaaS product with multi-tenant backend and Stripe billing
• ●Cold email playbook and lead list targeting documentation heads
• ●Landing page, product demo, and onboarding flow
• ●Financial model showing $43K year-1 ARR baseline
• ●Customer success playbook and retention monitoring framework
• ●Brand identity, positioning, and GTM messaging

What Roll Digital builds for you.

Custom scope to take DocSimplify from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, rate limiting, and multi-tenancy
• ▸Stripe billing integration for three pricing tiers with self-serve upgrades
• ▸Document processing pipeline with version tracking and diff display
• ▸Email and Google OAuth authentication with team management
• ▸Customer dashboard showing doc analysis history and API usage
• ▸Monitoring suite tracking simplification accuracy and error rates
• ▸Initial 30-day customer success outreach and onboarding
• ▸API documentation and webhook support for custom integrations

Why this could work.

The GTM is surgical: cold outreach to heads of documentation at 100-500-person SaaS companies targeting a 30K-company TAM with documented pain at scale. Pricing at $99-249/mo is low friction for a team cost center. Month-6 target of 3-5 closes per month indicates a repeatable sales process. If the cold email playbook converts, you have a predictable path to $40-50K ARR before doc incumbents ship competing features in 12-18 months.

What you'd risk.

LLM-simplified docs silently introduce inaccuracies. One bad doc breaks customer onboarding and destroys trust instantly. Enterprise buyers demand indemnification you cannot afford at this price point. The core use case is already free in ChatGPT and Claude. Proving $100+/mo value over opening a second tab is a difficult sell. Mintlify, ReadMe, and GitBook will ship native AI rewriting features in 12-18 months, commoditizing this inside tools where buyers already live.

Who this fits.

An operator with existing SaaS sales experience or a portfolio of funded businesses. You need to run the cold outreach personally or hire a sales contractor by week 2. Not suitable for first-time founders or non-technical buyers. Best fit: an agency owner or serial founder with repeatable SaaS GTM and customer success systems already running.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive code, customer list, GTM docs, API keys
2. Week 1
   Deploy to production, activate Stripe, test email auth flow
3. Week 3
   Send first cold outreach batch, run initial product demos
4. Week 6
   Iterate simplification model based on early customer feedback
5. Day 90
   Close 3-5 customers, measure retention, assess LLM accuracy risk

Pricing.

Three ways in, depending on how much you want to build yourself.