Own MiniBot.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity system with visual guidelines and tagline
• ●Landing page codebase optimized for game discovery
• ●Game generation agent spec with prompt library
• ●Three-tier financial model with year 1 projections
• ●GTM playbook detailing TikTok and SEO strategy
• ●Ad network templates and subscription pricing structure

What Roll Digital builds for you.

Custom scope to take MiniBot from MVP shell to operating business.

• ▸Production Python backend for game generation with Anthropic API integration
• ▸Stripe billing system for subscription tier and payment handling
• ▸Ad network integration across free tier with performance tracking
• ▸Player frontend with game embeds and social sharing buttons
• ▸Cost monitoring dashboard tracking API spend and margin analysis
• ▸User authentication with email and optional Google sign-in
• ▸Content filtering system to catch inappropriate AI-generated games

Why this could work.

The viral short-form video GTM taps genuine demand: younger audiences discover games through TikTok clips, not search. The 2M+ TAM of casual browser gamers exists and actively spends money on novelty. If conversion hits 2% and ads deliver $0.20+ monthly ARPU per free user, the model breaks even near 100k MAU. Viral clips cost nearly nothing to distribute, avoiding the Poki paywall trap that kills conversion.

What you'd risk.

Poki and CrazyGames trained 50M+ gamers to expect everything free. Charging 2% conversion is optimistic when competitors offer the same for nothing. API costs scale linearly with play: a viral spike could generate hundreds in daily bills before a single subscription converts. The AI novelty wears off in minutes. Without deep gameplay loops or social features forcing retention, players churn within a week, collapsing DAU.

Who this fits.

This suits a technical founder or indie game studio with gaming industry credibility. You need hands-on skills to iterate gameplay, manage API costs, and monitor retention metrics. A growth marketer alone will struggle without engineering depth. Ideal owner has shipped games before, understands viral mechanics, and can operate lean while iterating on what makes players stay.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership transfer complete, deployment infrastructure provisioned, API keys loaded
2. Week 1
   Backend live locally, first game generation pipeline tested
3. Week 3
   Player frontend shipped, games playable in browser, sharing enabled
4. Week 6
   Stripe billing integrated, free tier generating ad revenue
5. Day 90
   Product launch, first TikTok clips published to production

Pricing.

Three ways in, depending on how much you want to build yourself.