Own Describe in PDF.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page source code, SEO content, and domain
• ●Product MVP codebase with PDF generation and paywall
• ●Brand assets including logo, tagline, and positioning statement
• ●Customer acquisition playbook with SEO keywords and outreach tactics
• ●Year 1 financial model with ARR and CAC metrics
• ●Product Hunt launch strategy and community pre-launch checklist
• ●Founder insights on market positioning and competitor strategy

What Roll Digital builds for you.

Custom scope to take Describe in PDF from MVP shell to operating business.

• ▸FastAPI backend with Postgres database and PDF generation pipeline
• ▸Stripe integration for freemium tier and two paid pricing levels
• ▸Email and Google OAuth authentication with user account management
• ▸React frontend with document editor and template library
• ▸Prompt engineering layer for reliable description-to-PDF schema conversion
• ▸Usage analytics dashboard tracking conversions, churn, and customer LTV
• ▸Custom domain provisioning with automated SSL certificate renewal
• ▸30-day customer success program including email onboarding sequences

Why this could work.

The TAM is real: 5M US freelancers generate client documents monthly. SEO targeting high-intent keywords puts you ahead of brand-awareness competitors. Freemium-to-paid motion aligns with users' buying behavior. The 3-document trial is low-friction discovery. At $120 annual, you're priced below enterprise suites but above free tools. Product Hunt launch can generate initial user cohort for organic growth momentum.

What you'd risk.

ChatGPT and Google Docs already handle most workflows for free, creating high conversion friction. Adobe and Canva are adding PDF generation as roadmap features, not buying your solution but building it themselves. Most users actually want Word or Google Docs output, not clunky PDF editing. One-shot usage pattern means users generate documents once, cancel, then return months later, creating massive LTV gaps relative to customer acquisition costs.

Who this fits.

An existing SaaS founder or technical co-founder with freelancer networks. Understands CAC/LTV tradeoffs and can stomach product churn during customer success iteration. Has credibility for Product Hunt launch or existing audience for early user acquisition. Comfortable with SEO content marketing and will hire writers if needed. Not suited for non-technical founders without existing distribution channels.

Timeline.

From contract signing to operating business.

1. Day 1
   Transition brand assets, landing page, and customer acquisition playbook
2. Week 1
   Production FastAPI backend and PDF generation pipeline operational
3. Week 3
   Stripe integration and freemium paywall tested and live
4. Week 6
   Email and Google OAuth, custom domains, analytics dashboard live
5. Day 90
   Product Hunt launch with initial cohort, churn analysis active

Pricing.

Three ways in, depending on how much you want to build yourself.