Own AI-Native ATS.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Embeddings-based candidate ranking algorithm and evaluation system
• ●Proven LinkedIn and cold email outreach playbook
• ●Customer onboarding and 30-day success framework
• ●Landing page, brand positioning, and messaging framework
• ●Financial model and pricing tiers validated at 3-4 closes/month
• ●Founder persona documenting decision-making and objection handling
• ●Demo pipeline framework and sales call scripts

What Roll Digital builds for you.

Custom scope to take AI-Native ATS from MVP shell to operating business.

• ▸Production API backend on FastAPI with Postgres
• ▸Stripe billing integration for the three pricing tiers
• ▸Multi-tenant auth with email and Google sign-in
• ▸Embeddings pipeline with vector database caching
• ▸Custom domain provisioning and automatic SSL setup
• ▸Candidate and job matching dashboard with pipeline view
• ▸Email integration for cold outreach and demo tracking
• ▸30-day customer success program and onboarding support

Why this could work.

Embeddings-based hiring is real AI differentiation today, with a 12-18 month window before Greenhouse, Lever, and Ashby make it table stakes. The GTM is proof-tested: 25 demos/month from LinkedIn plus cold email is achievable at 10-500 person tech companies. TAM is 200,000 companies spending $3k annually on ATS. Unit economics are sensible at $200-300 MRR, leading to $120k mid-point ARR. You are buying a customer acquisition playbook, not a product bet.

What you'd risk.

Competitors are actively shipping embeddings matching in 2024-2025. Your AI advantage becomes table stakes within 12-18 months, then commoditizes. EEOC scrutiny on AI-ranked candidate lists will trigger legal and compliance stalls on enterprise deals regardless of product quality. The hiring market cycles independently of your sales effort. A 2022-2023 style freeze cuts pipeline 40-60 percent with no product fix. Success probability is 13 percent.

Who this fits.

This fits a founder with sales execution skills and either HR tech domain knowledge or a network in tech talent. Could be a solo SaaS founder ready to own the GTM, an HR tech insider with a list, or a sales-first operator willing to bootstrap negative year-one take-home while building pipeline. Product is secondary. Sales discipline and ability to run outbound at scale are primary. Requires operator, not just technologist.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive sales playbook, customer list, and brand assets
2. Week 1
   Production environment live, initial team hiring if needed
3. Week 3
   First founding customer onboarded to production
4. Week 6
   First new close under your operation in production
5. Day 90
   30 plus qualified leads in pipeline, 3-4 monthly closes live

Pricing.

Three ways in, depending on how much you want to build yourself.