Own AgentStack.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Tested cold email and LinkedIn GTM sequences converting leads to customers
• ●2500 enriched real estate agent records and data sourcing process
• ●Landing page and positioning framework established with early customer validation
• ●Year one financial model documenting unit economics and pricing strategy
• ●Customer onboarding, support, and renewal procedures and playbooks
• ●Founder relationships and established credibility with target buyer personas
• ●Data enrichment workflow and competitive product differentiation thesis

What Roll Digital builds for you.

Custom scope to take AgentStack from MVP shell to operating business.

• ▸Production REST API for agent queries with location and metric filters
• ▸Stripe billing integration for monthly and annual subscription plans
• ▸Multi-tenant authentication with email signup and Google OAuth
• ▸Customer self-service portal for data access and account management
• ▸Automated monthly data enrichment and quality assurance pipeline
• ▸Admin dashboard showing campaign analytics and customer usage metrics
• ▸Customer notification system for data updates and freshness alerts

Why this could work.

The GTM has proven traction with 20 demos monthly and 3-4 closes validating market demand. The TAM is substantial: 165k plus professionals actively source enriched agent lists. Unit economics at $60-80 monthly suggest profitable scaling potential. Data decay creates ongoing customer retention need, differentiating from one-time data sales. Incumbents like Apollo and ZoomInfo are expensive generalists; specialized positioning for loan officers and coaches provides defensibility. Early wins validate repeatable sales motion.

What you'd risk.

Incumbents Apollo.io, ZoomInfo, and Clay already embed real estate agents into broad platforms, creating switching friction for buyers. The core asset feels commodified: NAR and state boards publish agent records semi-publicly, reducing perceived differentiation. Re-enrichment costs are high relative to $60-80 monthly pricing, eating margins as datasets degrade. CAC and retention remain unproven beyond founder-led outbound. Success probability of 13% reflects meaningful operational and competitive headwinds.

Who this fits.

Best suited to an operator with existing B2B sales skills and preferably mortgage or real estate relationships. Must be comfortable with hands-on cold outreach and customer success early. Solo SaaS founders or agency leaders with sales chops will thrive. Some data operations experience valuable, but low-tech operators can manage contractors. Willingness to validate and iterate GTM based on customer feedback essential.

Timeline.

From contract signing to operating business.

1. Day 1
   Take ownership and access existing customer and prospect relationships
2. Week 1
   Document data pipeline and conduct customer interviews for validation
3. Week 3
   Deploy Stripe billing system and customer self-service portal
4. Week 6
   Launch customer success automation and performance dashboards
5. Day 90
   Reach 30 active customers and 2000 dollar monthly recurring revenue

Pricing.

Three ways in, depending on how much you want to build yourself.