Own AfterHours.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●AfterHours brand identity and vertical-specific messaging
• ●Landing page, email templates, and cold outreach playbook
• ●Voice agent design spec and conversation flows for 3 verticals
• ●Financial model with unit economics and CAC breakdown
• ●Founder story and positioning around Renata Soliz persona
• ●Facebook community outreach strategy and initial partner list
• ●Customer success playbook for 14-day trial conversion

What Roll Digital builds for you.

Custom scope to take AfterHours from MVP shell to operating business.

• ▸Voice AI backend with Twilio and LLM orchestration
• ▸Multi-tenant SaaS with FastAPI, Postgres, and call logging
• ▸Calendar and CRM integration for booking and brief delivery
• ▸Stripe billing with 3 pricing tiers and usage metering
• ▸Call recording storage and HIPAA-compliant infrastructure
• ▸SMS and email delivery for morning briefs and notifications
• ▸Vertical-specific setup wizard and compliance documentation templates

Why this could work.

120,000 solo practitioners across plumbing, law, and clinics lose nightly revenue to unanswered after-hours calls. Deep pain point means high buyer intent from the start. Tight-knit trade communities enable efficient GTM with strong word-of-mouth multiplier. Clear $2,400 annual pricing baseline. Multiple verticals let founder expand revenue per account and reduce single-vertical risk once initial wedge achieves traction.

What you'd risk.

One mishandled AI emergency call (burst pipe at 2am, missed legal deadline) instantly kills credibility across insular trade Facebook groups. Clinic vertical demands HIPAA BAA signings and strict recording compliance; most voice AI vendors aren't covered entities, forcing expensive workarounds. SMB churn runs 35 to 45 percent annually from business failures and seasonal decline. Overall probability of success sits at 14 percent.

Who this fits.

This fits an operator with existing ties to plumbing, legal, or clinic communities. You need proven sales discipline to execute cold email and Facebook group outreach profitably. Strong customer success chops are required to manage high-churn SMBs and defend unit economics. Ideal match: agency founder transitioning to vertical SaaS or industry insider with warm referral channels already built.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer brand, agent spec, playbooks, and financial model to buyer
2. Week 1
   Deploy landing page and begin cold email and Facebook group outreach
3. Week 3
   First free trial customers live on production voice infrastructure
4. Week 6
   First paid customers close and month one revenue targets hit
5. Day 90
   Measure 8-12 customer cohort to evaluate retention and churn rates

Pricing.

Three ways in, depending on how much you want to build yourself.