Own Activation AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Activation AI brand, domain, and complete visual identity
• ●MVP product codebase with authentication and basic dashboards
• ●Cold email and LinkedIn outreach playbook and templates
• ●Landing page, positioning, and marketing collateral
• ●Financial model covering pricing, unit economics, forecasts
• ●Customer research, buyer persona, and competitive positioning

What Roll Digital builds for you.

Custom scope to take Activation AI from MVP shell to operating business.

• ▸Multi-tenant backend with user authentication and data isolation
• ▸Event ingestion pipeline supporting Amplitude, Segment, and Mixpanel
• ▸AI-powered activation analysis engine and recommendation system
• ▸Real-time activation dashboard with filterable metrics and insights
• ▸Stripe billing integration supporting all tiered pricing models
• ▸Automated activation alert system with email and in-app notifications
• ▸Customer onboarding flow with interactive product tours and guides
• ▸Security hardening, penetration testing, and SOC 2 compliance

Why this could work.

Activation optimization remains a fragmented, manual process at growth-stage SaaS companies. The $48M TAM of Series A-C businesses annually spending $6k on tooling shows real market appetite. Cold outreach to growth leaders has already validated 20 demos per month. Before Amplitude, Pendo, and Mixpanel ship mature AI features, an independent vendor can establish category ownership and strong customer lock-in through proven activation gains.

What you'd risk.

Amplitude, Pendo, and Mixpanel are actively building AI activation features, giving you 12-18 months of category exclusivity at best. Customers demand measurable ROI, but proving AI drove activation lift versus random improvement is nearly impossible, historically triggering churn as product teams demand justification. Growth-stage SaaS increasingly resist piping user data to new vendors, extending typical two-week sales cycles to two months plus, directly threatening the 3-close-per-month target.

Who this fits.

Ideal owner: Experienced SaaS operator or growth leader with existing network in B2B SaaS, founder track record, and capital for Year 1 losses. You need credibility selling to growth VPs, domain expertise in activation and onboarding challenges, and comfort with extended sales cycles. Solo founders without SaaS credentials or existing enterprise relationships will struggle. Requires 12+ months operational runway and $30-50k for production buildout.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, GTM templates, financial model, brand assets
2. Week 1
   Deploy production backend infrastructure and user authentication
3. Week 3
   Complete API integrations with Amplitude, Segment, Mixpanel
4. Week 6
   Launch closed beta with first paid pilot customer
5. Day 90
   Begin outbound campaign targeting growth leaders at 100-500 person SaaS

Pricing.

Three ways in, depending on how much you want to build yourself.