Own Exact.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Exact brand, domain, and all intellectual property assets
• ●Complete SEO content strategy targeting accounting data model keywords
• ●Accounting data model architecture and API design specification
• ●Financial model and unit economics playbook for developer tools
• ●Free-to-paid tier conversion framework and nudge strategy
• ●Customer outreach and GTM positioning playbook
• ●All existing customer relationships and outreach infrastructure

What Roll Digital builds for you.

Custom scope to take Exact from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres for double-entry bookkeeping ledger
• ▸Stripe billing integration across three pricing tiers with usage tracking
• ▸Developer authentication via API keys with rate limiting and quotas
• ▸Comprehensive API documentation with Python and JavaScript SDK examples
• ▸Analytics dashboard for tracking free-to-paid conversion and usage patterns
• ▸Automated in-app notifications when developers approach tier usage limits
• ▸Production-grade monitoring, logging, and error tracking with daily health reports

Why this could work.

Developer teams building accounting features represent a $27M addressable market with clear search intent around accounting data models and double-entry bookkeeping APIs. The generous free tier lowers adoption friction for cost-conscious developers while enabling rapid user growth and SEO authority. In-app usage limit nudges create a proven monetization path without aggressive sales, and the API-first positioning attracts developers resistant to platform vendors.

What you'd risk.

Developer teams often treat accounting logic as core intellectual property and build in-house rather than depend on third-party layers. Established competitors like Codat, Rutter, and Merge offer broader accounting features at scale with massive distribution advantages. The free tier model delays year-1 revenue to $8K-$130K while operations burn $28K. Only 12% probability of meaningful success reflects genuine technical and market risks.

Who this fits.

Best suited for a developer tools founder or experienced SaaS operator with existing technical audience and fintech familiarity. Should understand free-to-paid dynamics in developer products and be comfortable with year-1 negative cash flow. SEO and content marketing expertise valuable. Ideally someone with a distribution channel into developer communities or existing sales infrastructure to bootstrap early adoption.

Timeline.

From contract signing to operating business.

1. Day 1
   Exact brand, codebase, and customer relationships transfer to buyer
2. Week 1
   Production API backend live with Postgres ledger and Stripe integration
3. Week 3
   API documentation and SDKs published with usage tracking active
4. Week 6
   SEO content calendar published and first tier-limit conversions tracked
5. Day 90
   30-day customer success support complete, metrics reviewed, next phase planned

Pricing.

Three ways in, depending on how much you want to build yourself.