Own AB Headline Swap Tester.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●MVP headline testing application with core testing functionality working
• ●Production landing page optimized for SEO and conversion
• ●Early customer list with usage patterns and feedback
• ●Content marketing playbook targeting headline A/B testing keywords
• ●Brand identity, positioning, and messaging framework
• ●Financial model with year 1-3 projections and unit economics
• ●Product Hunt launch strategy and community outreach plan

What Roll Digital builds for you.

Custom scope to take AB Headline Swap Tester from MVP shell to operating business.

• ▸Production backend API with PostgreSQL, Redis caching, and test orchestration
• ▸Stripe billing integration supporting monthly subscriptions and free trial tier
• ▸Multi-tenant SaaS architecture with custom domain support and branded interfaces
• ▸Email plus OAuth authentication with social sign-in via Google accounts
• ▸Comprehensive analytics dashboard displaying test performance and conversion lifts
• ▸Customer management dashboard and admin tools for subscription and usage
• ▸Production deployment infrastructure, monitoring, alerts, and disaster recovery plan

Why this could work.

The addressable market is substantial: 190k US marketing teams and solo creators collectively spend roughly $200 yearly on single-purpose CRO tools. The go-to-market is repeatable: organic SEO content attracts users cheaply, Product Hunt validates brand and drives signups, 8-12 percent of trials convert. No sales motion needed, pure self-serve. At 4-10 trial signups per week, this hits low five-figure ARR by year end. The upside depends on owning the organic SEO channel and executing the Product Hunt launch cleanly.

What you'd risk.

This is a feature, not a product. Unbounce, Leadpages, Webflow, and Instapage include headline testing natively, shrinking the addressable pool. The churn is brutal: users run one or two tests, find a winner, then stop paying. LTV is estimated at $40-$80, barely covering acquisition cost. Free alternatives are strong: GA4 experiments, Hotjar, WordPress plugins all cap willingness to pay below $30 per month. The stated 16 percent probability reflects real structural risks, not pessimism.

Who this fits.

This business suits a solo SaaS founder or growth agency operator with existing audience credibility. You need comfort with organic acquisition via SEO, a clean understanding of product-led growth mechanics, and realistic expectations about unit economics. It rewards ruthless focus on the core use case and the willingness to iterate on churn. Not suitable for founders seeking venture backing or expecting traditional SaaS scaling curves.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, landing page, customer list, and operations docs
2. Week 1
   Deploy production backend API with authentication to staging
3. Week 3
   Integrate Stripe billing and launch multi-tenant SaaS infrastructure
4. Week 6
   Deploy analytics dashboard and customer admin panel to production
5. Day 90
   Run first 100 paying customers, optimize churn and retention

Pricing.

Three ways in, depending on how much you want to build yourself.