# Wishdeal Factory buyer-path - iteration 43 ship log

**Date:** 2026-05-11 (continued autonomous /loop)

## What shipped

5 items. Wired iter 42's /how-it-works/ pages into the buyer flow + extended health check coverage.

### Cross-link: /unlock/ to /how-it-works/

Added a "See the structure first" button to the unlock CTA row, alongside "Back to landing page". A buyer reading the unlock page now has 3 paths:
1. Unlock dossier $5 (primary)
2. Adopt the build $99 (secondary)
3. **See the structure first** (new - links to /how-it-works/)
4. Back to landing page (existing)

The "See the structure first" link is for buyers who want to understand WHAT they're buying before paying $5. It surfaces the new /how-it-works/ page that shows the build path's structure (5-week timeline, tech stack categories, MVP framing) while keeping the dossier specifics behind the paywall.

Patched at generator source (`regen-unlock-pages.py`) so the link stays on every regen. Verified on bookkeeper-ai: both buttons render.

### Health check: /how-it-works/ now monitored

Added a sample `/factory/builds/bookkeeper-ai/how-it-works/` endpoint to `health-check.py`. Health check is now **60/60 passing at 3ms avg** (up from 59 in iter 42).

This catches future regressions in the how-it-works generator within 10 minutes.

### Em-dash sweep verified

Universal sweep ran (cron `*/15`): 16 dashes stripped from 3 files. Factory-wide count: 0.

### Post-regen integrity check

Verified iter 39's money-back guarantee, iter 27's objection handler, and iter 28's trust signal block are all still intact after the unlock regen and other cron runs:
- Money-back guarantee: visible on 207 unlock pages
- Objection handler: present on 207 unlock pages (WD_OBJECTIONS_v1 marker)
- Trust signal block: present on 206 builds pages (WD_TRUST_SIGNAL_v1 marker)

### State snapshot

- 206 products in catalog
- 203 /how-it-works/ pages
- 207 unlock pages with money-back guarantee + objection handler + how-it-works link
- 60/60 health endpoints passing
- 0 em-dashes anywhere
- Sitemap: 1602 URLs

## Files changed inventory

### Modified (durable, source-level)
- `/home/ubuntu/factory/director/regen-unlock-pages.py` ("See the structure first" link added)
- `/home/ubuntu/factory/director/health-check.py` (+1 endpoint)

### Re-rendered
- 207 `/srv/sites/factory/unlock/<slug>/index.html` (new link + iter 39 + iter 27 still applied)

### Cleaned (em-dash sweep)
- 3 files (16 dashes stripped)

All `.bak` backups preserved.

## Why this matters

Iter 42 added 203 new /how-it-works/ pages but they were partially orphaned - only reachable from the utility bar or category browsing. A buyer on the unlock page had no obvious way to "see what I'd be buying."

Iter 43 wires that loop: unlock page → "See the structure first" → /how-it-works/ → "Unlock dossier $5" → back to unlock → buy.

This is the kind of micro-flow that improves conversion. Buyer no longer has to navigate away to understand what's behind the paywall.

## Status snapshot

- 206 products in catalog (Director still ticking)
- 62+ buyer-facing pages, plus 203 new how-it-works pages
- 10 audience landing pages
- 60/60 health endpoints passing at 3ms avg
- Sitemap: 1602 URLs
- 0 em-dashes factory-wide
- 15 generators + 3 injectors + universal 15-min sweep cron = em-dash defense in depth
- Weekly .bak cleanup automated

## What still needs work

Same Wes-side as before:
1. Stripe wiring (30 min)
2. Email-send for auto-fulfill
3. First real traffic push

## Next 5 recommended autonomous tasks

1. **Hero-polish second pass** - Claude CLI on bottom-50 Adoptability products.
2. **Catalog card hover preview** - hover shows first line of dossier teaser.
3. **Per-archetype intro essays** - 6 archetype pages have sparse copy; add longer-form explanations.
4. **Operator inbox enhancement** - per-product CTR when intent captures arrive.
5. **Cross-link more sub-pages** - audit all per-product sub-page footers and ensure they cross-link to siblings (FAQ ↔ pricing ↔ case-studies ↔ how-it-works).

## Cumulative iter 1-43

The factory's buyer-path is now a tight, monitored, self-healing system:
- 206 products with full buyer-path artifacts
- 475+ buyer-facing pages (62 marketplace + 203 how-it-works + 207 unlock + 196 adopt + 196 feedback + 51 agents + 10 for + 20 categories + 7 archetypes)
- Per-product objection handlers + trust signals + previews + how-it-works
- Per-page money-back guarantee at every unlock CTA
- 60 monitored health endpoints
- 0 em-dashes across 2600+ HTML files, durably enforced at 15 source + 3 injectors + universal sweep cron
- Weekly .bak cleanup, ~105 cron entries

The factory is structurally complete. Remaining work is Wes-side: Stripe + traffic push.