# Wishdeal Factory buyer-path - iteration 29 ship log

**Date:** 2026-05-10 (continued autonomous /loop)

## What shipped

This iteration found and fixed a real conversion-killer bug, then ensured the fix survives future regenerations.

### Bug caught + fixed: hardcoded ICP on every unlock page

**Discovered**: All 188 unlock pages were showing the same hardcoded "Director of Revenue Operations at a B2B SaaS in the $5M-$50M ARR band..." teaser regardless of which product was being unlocked. A buyer comparing /unlock/bookkeeper-ai/ vs /unlock/discovery-call-ai/ saw identical "Locked: full schema" content. That's a credibility-destroying signal: it screams template-not-real.

**Fixed**: Added `_extract_dossier_preview(slug)` helper to `regen-unlock-pages.py`. Reads the private `full.md` for that product, pulls section 3 (named ICP) and section 5 (what it does) first paragraphs, em-dash-strips, html-escapes, falls back to friendly text if missing. Patched the locked teaser to render real per-product content.

**Verified across 4 products**:
- bookkeeper-ai: "Denise Rourke, Owner/Lead Bookkeeper at Rourke Books LLC..." + "Every month you spend hours writing the same close reports..."
- discovery-call-ai: "Marcus Delaney, VP of Sales at Fieldwork (B2B SaaS, 95 employees)..." + "Your reps are losing deals not in the close, but in the discovery call..."
- account-based-sales-ai: "Dave Kowalczyk, VP of Sales at Patchwork (162-person workforce-tech SaaS)..." + "Your reps are running account-based plays with no real system..."
- inventory-ai: "Marcus Delgado, Director of Operations at Trailhaus Gear..." + "Every week your ops team is manually reconciling stock..."

A buyer comparing 3 ideas now sees 3 distinct, credible teasers, not template-cookie-cutter content.

### Wired post-regen injector hook

Discovered that the unlock regen wipes the iter 27 objection handler block (which is injected after generation, not part of the generator). Future cron-driven regenerations would have left a 60-min gap with no objection handler.

**Fixed**: Added a post-regen subprocess hook to `regen-unlock-pages.py` that calls `objection-handler-injector.py` immediately after writing pages. Tested: regen now writes pages → injects objections automatically. No race condition with cron.

### Em-dash discipline

The preview extractor proactively strips em/en dashes from upstream dossier content during extraction. Verified 0 em-dashes on all 192 unlock pages.

## Files changed inventory

### Modified
- `/home/ubuntu/factory/director/regen-unlock-pages.py`:
  - Added `_extract_dossier_preview(slug)` helper
  - Replaced hardcoded "Director of Revenue Operations" block with per-product `icp_html` + `what_html`
  - Added post-regen subprocess call to `objection-handler-injector.py`
- 192 `/srv/sites/factory/unlock/<slug>/index.html` (re-rendered with per-product previews + objection handler re-injected)

All `.bak` backups preserved.

## Why this matters

This was the single highest-impact bug in the buyer-path funnel. The unlock page is where someone decides whether to spend $5. Showing them an obviously-fake template ICP on every product was actively harmful.

Now the unlock page reads as: "Here's the named buyer this dossier is about, here's what the product does in their words, here's a blur veil over the rest. Pay $5 to read it." That's the credible version.

Combined with iter 27's objection handler and iter 28's trust-signal block on builds pages, the funnel is now:
1. **Builds page**: trust signals (Adoptability, Fermi math, named axes)
2. **Unlock page top**: per-product preview with real ICP + what-it-does + blur veil
3. **Unlock page mid**: objection handler with product-specific concerns
4. **Unlock page CTA**: clear $5 unlock vs $99 adopt vs operator partnership

## Status snapshot

- 192 products in catalog
- 0 em-dashes shipped this session
- Director watchdog alive
- ~103 cron entries
- Health 53/53 (verified post-regen)

## What still needs work

Same Wes-side as before:
1. Stripe wiring (30 min)
2. Email-send for auto-fulfill
3. First real traffic push

## Next 5 recommended autonomous tasks

1. **Same-bug-class audit** — check other generator-injector pairs for the same regen-wipes-injection issue (trust-signal, utility-bar, hero-insight, pricing-band, etc.). If any are wiped by regenerators, wire post-regen hooks like iter 29.
2. **Hero-polish second pass** — Claude CLI on the bottom-50 Adoptability landing pages.
3. **Per-product /how-it-works/ page** — surface implementation_plan + tech_stack as a public sub-page.
4. **More audience pages** — "AI ideas under 30 days to launch", "AI ideas under $5k to launch".
5. **Newsletter signup confirmation** — when someone subscribes via /fresh/, route to a thank-you page that recommends 3 ideas.

## Cumulative iter 1-29

The Wishdeal Factory buyer path is now genuinely tight. From "curious" → "$5 decision" the buyer:
- Browses 192 ideas with audio + filters + audience presets
- Clicks into a product → sees brand identity, trust signals (Adoptability, Fermi math, axes)
- Clicks unlock → sees REAL per-product ICP + what-it-does + objection handler addressing concerns about THIS product
- Sees the price ladder ($5 unlock → $99 adopt → operator partnership)
- 0 em-dashes anywhere I've shipped

What's unique vs typical AI-idea catalogs: the honest disclosures, the per-product preview content, the dossier methodology page, the changelog showing real iteration. Together these read as a real operator's product, not template slop.