# Wishdeal Factory buyer-path - iteration 27 ship log

**Date:** 2026-05-10 (continued autonomous /loop)

## What shipped

This iteration shipped two high-leverage features: a per-product objection handler on every unlock page, and a meaningful health-check expansion that catches generator regressions earlier.

### New: per-product objection handler on unlock pages

Built `/home/ubuntu/factory/director/objection-handler-injector.py` (marker `WD_OBJECTIONS_v1`). Reads `/srv/sites/factory/adoptability.json` and injects 3 honest objections-with-answers right before the unlock CTA on every `/unlock/<slug>/` page.

Selection logic:
- **8 axis-driven objections** triggered when product axes fall below thresholds:
  - Crowded market (when `market_saturation_open < 7`)
  - Distribution will be hard (when `distribution_difficulty_easy < 6`)
  - Build will take longer than 30 days (when `speed_to_mvp < 6`)
  - Upside might be too small (when `financial_upside < 4`)
  - Just a feature in an existing product (when `uniqueness < 6`)
  - Buyer ICP unclear (when `buyer_clarity < 7`)
  - Claims need validation (when `credibility < 8`)
  - Pain not severe enough (when `pain_intensity < 7`)
- **3 universal objections** as fill: "Why pay $5 vs ChatGPT?", "Will the idea actually work?", "Is the idea exclusive?"

Each objection has a 1-paragraph honest answer that points the buyer to what the dossier actually says about that concern. Tone deliberately favors honesty over hype: "Distribution is the hard part of every idea. The dossier maps a realistic first-100-customer path. If the path looks weak, that's your signal."

**Injected on 187 unlock pages.** Marker-bracketed for atomic re-runs. Cron `45 * * * *` keeps it fresh as adoptability scores change.

Verified dynamic selection works:
- `account-based-sales-ai`: small-upside + 30-day-build + ChatGPT
- `discovery-call-ai`: small-upside + crowded-market + ChatGPT

### New: health check expansion 34 → 53 endpoints

Added 19 new checks to `/home/ubuntu/factory/director/health-check.py`:
- Top-level pages from iter 23-26: `/faq/`, `/changelog/`, `/for/`, 6 audience pages, `/random/`, `/admin/morning-briefing/`, `/admin/daily-digest/`, `/stats/`, `/privacy/`, `/terms/`
- Product surface deeper: `/builds/<slug>/case-studies/`, `/builds/<slug>/pricing/`, `/agents/`, `/adoptability.json`

Result: **53/53 passing, avg 20ms.**

This is genuinely useful: the iter 25 double-period bug + iter 26 missing-nav bug would surface within 10 min of a regression now (cron runs health check `*/10 * * * *`). Before: only the homepage + a few endpoints were sampled.

### Em-dash discipline

Caught + cleaned 7 em-dashes I'd shipped in the new objection handler before the iteration logged complete. Final em-dash count on this-iter pages: 0.

## Files changed inventory

### New
- `/home/ubuntu/factory/director/objection-handler-injector.py` (generator)

### Modified
- `/home/ubuntu/factory/director/health-check.py` (+19 endpoints)
- 187 `/srv/sites/factory/unlock/<slug>/index.html` (objection block injected)

### Crontab
- 1 new entry (`45 * * * *` for objection-handler-injector)

All `.bak` backups preserved.

## Why this matters

The objection handler is at the **single highest-leverage point in the funnel**: the unlock page, right before the $5 CTA. A buyer who's curious but hesitating sees their actual concern named honestly and answered without hype. That's the moment where confidence either holds or breaks.

What the buyer sees now: their specific product flagged as crowded/long-build/small-upside *before* they pay, with a real answer about how the dossier addresses each concern. This builds the kind of trust that makes the next $99 adopt purchase feel safer too.

The health-check expansion has zero buyer-facing effect — it pays back when the next generator bug ships. Iter 25's double-period took until iter 26 to surface. Now that class of regression surfaces in ~10 min.

## Status snapshot

- 189 products in catalog (up 1 since iter 26)
- ~1500 sub-pages with consistent nav
- 53/53 health endpoints passing, avg 20ms
- 0 em-dashes shipped this session
- Director watchdog alive
- ~102 cron entries

## What still needs work

Same Wes-side as before:
1. Stripe wiring (30 min)
2. Email-send for auto-fulfill
3. First real traffic push

## Next 5 recommended autonomous tasks

1. **Hero-polish second pass** — Claude CLI on the bottom-50 Adoptability landing pages to lift quality at the bottom of the catalog.
2. **Per-product trust-signal block on builds pages** — Adoptability score + honest "no live customers yet" disclosure + last-updated date, near the unlock CTA.
3. **More audience pages** — "AI ideas you can launch in 30 days", "AI ideas under $5k to launch", "AI for ecommerce store operators".
4. **Per-product before/after preview** — show 1 sentence of locked dossier content + 3 redacted lines, so the buyer sees concrete proof of what they get.
5. **Auto-extracted pull quotes from each dossier** — surfaced on `/unlock/<slug>/` as additional teaser content.

## Cumulative iter 1-27

60+ buyer-facing pages, 189 products, ~1500 per-product sub-pages with consistent nav, objection handlers on 187 unlock pages, health check covering 53 endpoints. The factory's per-page UX is significantly tighter and the buyer's path from "curious" to "$5 unlock" is genuinely shorter than 5 hours ago.