# VouchWise Email Drip Campaign

## Email 1: Problem Awareness
**Subject:** Your credit card vouchers are expiring unused

Hi there,

We analyzed 50K Indian credit card statements last quarter. Here's what we found: the average cardholder leaves 3,400 rupees in gift vouchers unused every year.

VouchWise does one thing: it finds the exact voucher on your card that matches what you're about to buy, and tells you before you pay.

Want a 2-minute walkthrough?

Cheers,
VouchWise Team

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## Email 2: Social Proof
**Subject:** (Re: Your credit card vouchers...) 847 people tried it this month

Hi,

We sent 2,847 previews of VouchWise last month. 847 people opened it, 312 created an account.

Here's what they said:
- "Just saved 4,200 rupees on groceries"
- "Didn't know I had this AmEx voucher"
- "Painless. Actually works."

Your turn?

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## Email 3: Friction Removal
**Subject:** Setup takes 90 seconds

Hi,

Common question: "How many cards can I add?"

Unlimited. HDFC, ICICI, Axis, Amex, Yes, IndusInd—whatever you carry, VouchWise reads it instantly. No OCR. No manual entry. Just link and go.

Done in 90 seconds.

---

## Email 4: Urgency + Specificity
**Subject:** Amex Platinum holders save 8-12K yearly (on average)

Hi,

We segment our users by card type. Amex Platinum holders in our data recover 8K-12K in vouchers every year.

Your card type: we'd need to know. But if you have premium cards, the number is probably similar.

Worth checking?

---

## Email 5: Final CTA
**Subject:** Last one: link your card in 90 seconds

Hi,

This is our last note. Just wanted to say: VouchWise works best if you set it up before your next purchase.

Next time you shop, check the site. See what voucher you're about to waste.

That's the whole idea.

Ready? →

Cheers,
VouchWise
