# Email Drip: Skilled Trades CE Deadline Lead Feed

## Email 1: The Cold Open (Hook on Scarcity)
**Subject:** 60-day window: electricians need their CE credits

Hi [Name],

You've probably noticed it—the scramble starts 60 days before a tradesperson's license expires. Electricians, HVAC techs, plumbers all go silent until the deadline hits, then suddenly there's a fire.

Most CE providers reach them too late. We've built a different system: we surface licensed tradespeople 60–90 days before their CE credits expire, enriched with state data.

The math is simple: warm timing + minimal buyer friction = higher attach rates.

Worth 15 minutes to see if this fits your provider mix?

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## Email 2: The Data Moat (Introduce the Engine)
**Subject:** Re: 60-day window: electricians need their CE credits

Hi [Name],

Last week I mentioned the timing gap. Here's how we close it:

We scrape state licensing board CE deadline calendars weekly. For electricians, HVAC, plumbers, and contractors, we surface renewees 60–90 days out. You get first-mover advantage.

The feed is structured: license number, expiry date, trade, location, phone/email. No scrubbing required.

One provider in your vertical already subscribed. Happy to introduce you if it helps.

Ready to pilot?

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## Email 3: The Economics (Show the Unit)
**Subject:** Unit economics on a warm CE lead

Hi [Name],

Quick math on a 60-day-out tradesperson vs. a cold email:

**Cold email to electrician**: 2–5% reply, 10–15% conversion to course, ~$400 LTV  
**60-day CE deadline lead**: 15–25% reply (they're actively hunting CE), 30–40% conversion, ~$450 LTV

That's 6–10x reply lift. CAC drops 40–60% because timing does the work.

We charge $99/month per 100 leads. Most providers hit payback in 2–3 weeks.

Should we set up a pilot feed for your highest-demand trade?

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## Email 4: Social Proof (Show the Model)
**Subject:** What one competitor is already doing

Hi [Name],

I won't name drop, but there's a provider in your vertical already using the feed. They're:

- Running a light email sequence (we do the hard targeting)
- Converting 35% to course enrollment
- Spending $400/month on the feed, making back $6,000+/month in course revenue
- Reinvesting the surplus into mobile in-person training

They aren't trying to be clever. They're just first on the phone when an HVAC tech's license renewal clock starts ticking.

Sound familiar?

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## Email 5: The Close (Call to Action)
**Subject:** Let's get you on the board by Friday

Hi [Name],

Ready to run a 2-week pilot? Here's what happens:

1. You pick a trade (electrician, HVAC, plumber) and a state
2. We send you 200 renewal-stage leads over 14 days
3. You run your usual nurture sequence
4. We measure: opens, replies, enrollments, LTV
5. If it works, you lock in annual pricing at 30% off.

If it doesn't, you're out $99. Our risk.

Can I book 20 minutes Friday to confirm which state/trade is your wedge?

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