# Security-AI Cold Outreach Drip **Product:** Security-AI -- AI-powered continuous security monitoring for growing businesses **ICP:** IT directors, CTOs, compliance officers, and MSP owners at companies with 20-500 employees **Voice:** precise, vigilant, credible. Data first. No reassurance theatre. --- ## Email 1 -- Initial Outreach (Day 0) **Subject:** {Company} security posture in 60 seconds Hi {First}, Most companies your size find out about a breach 6 months after it happened. Security-AI gives your team continuous threat monitoring without standing up a full SOC. It watches your endpoints, auth logs, and network traffic and flags anomalies before they become incidents. Setup takes 15 minutes. No agents to deploy. No infrastructure changes. Worth a look? I can show you what it finds in your environment on a single screen share. {Sender} --- ## Email 2 -- Follow-Up (Day 4) **Subject:** Re: {Company} security posture in 60 seconds Hi {First}, Following up briefly. An accounting firm we onboarded last quarter had no idea three employees were reusing passwords across personal and work accounts. Security-AI surfaced it within 48 hours. They fixed the exposure before it became a reportable event. No IT overhaul. No new headcount. If you have 20 minutes Thursday or Friday I can walk you through the dashboard live. {Sender} --- ## Email 3 -- Objection Handling (Day 9) **Subject:** You probably have IT covered. Here is the gap. Hi {First}, Most IT teams handle the obvious: firewalls, antivirus, patch cycles. What falls through: lateral movement after a credential is compromised, insider anomalies, third-party vendor access drift, and shadow IT spinning up without a ticket. Security-AI runs in the background and surfaces the signals that live between your existing tools. It does not replace your IT team. It gives them a second set of eyes that never clocks out. Ten-minute demo, no pitch deck involved. Want me to book it? {Sender} --- ## Email 4 -- Urgency Trigger (Day 15) **Subject:** Compliance window is narrowing Hi {First}, If your business touches customer data -- even just email addresses and billing info -- your compliance exposure is growing. CMMC, SOC 2 Type II, state-level data privacy mandates: the bar keeps rising. Security-AI maps your environment to common compliance frameworks and shows you exactly where you stand. Audit-ready reports in one click, not one quarter. Most teams reach a baseline posture in a single sprint. Happy to show you how it applies to your situation specifically. {Sender} --- ## Email 5 -- Breakup (Day 22) **Subject:** Closing the loop on Security-AI Hi {First}, Last note from me on this. If security monitoring is not on the roadmap right now, completely understood. If the calculus changes -- a breach, an audit request, a compliance deadline, a new enterprise customer asking for your SOC 2 -- Security-AI is ready when you are. You can reach me at {email} or find the product at the link below. Take care, {Sender} --- ## Usage Notes - Replace {First}, {Company}, {Sender}, {email} with your actual values before sending. - Sequences perform best when sent from a named individual inbox, not a marketing alias. - Gap days above (0, 4, 9, 15, 22) are intentional. Do not compress to daily -- it signals automation and increases unsubscribes. - Personalize Email 1 with one observation about {Company} if possible (recent hire, funding round, new product launch). Five minutes of research lifts reply rate meaningfully. - For MSP owners: swap Email 3 to focus on the multi-client monitoring angle -- one pane of glass across all client environments.